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Facebook Why you so interested in the restaurant industry?

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There is nothing that the better eye for the food. If we look back, seguro que te es fácil recordar alguna ocasión en la que un alimento concreto se convirtió en tu objeto de deseo, even without being hungry, by simply seeing a picture.

Gluttony is a sin that social networks are beginning to benefit substantially with hashtags like #foodporn or mythical snapshots of #foodies. For this reason We can not let our restaurant is left behind y debemos alimentar bien las redes sociales en las que estamos presentes.

Restaurants use them daily, saben muy bien desde hace algunos años, you should use “the era of image” to bombard with attractive photographs able to attract the attention of potential supporters and, at the same time, They are become potential customers in many cases.

Facebook, el gigante de las redes y del que dependen WhatsApp, eye, Messenger e Instagram, It has not overlooked the benefits of focus towards the restaurant industry. In fact, Facebook es una de las most powerful digital tools for the hospitality industry, allowing to reach more than 1.890 million users worldwide and 22 million in Spain, besides being selective about the audience you want addressed through segmentation.

Therefore, last April this social network announced a series of new, that advance very important for communication between this platform and restaurants.

Herramientas de alianza entre Facebook y la hostelería

One of the great innovations es que permitirá agrupar automáticamente las restaurant recommendations. In this way, pretenden darle fuerza al clásico “Word of mouth” of yore, pero con mayor visibilidad y rapidez, as the two biggest advantages that Facebook has.

But, How the system will work recommended restaurants? Gracias al Asistente Inteligente de Messenger que monitors conversations. If two users have a conversation in which mention a Japanese restaurant, el propio sistema to will offer a recommendation a restaurant near such service or food delivery.

Otra nueva función muy interesante para los restaurantes es la posibilidad de que los usuarios puedan order food directly from the Facebook page restaurant, thanks to platforms like Grubःub O Foodler. Likewise, for a while you can also hang on fan pages de los restaurantes sus menús, Apart from information on the location or business hours.

further, Facebook ha anunciado recientemente su alianza con Delivery.com. Este último es un servicio de entrega de comida a domicilio que se ha hecho muy popular en algunas ciudades de Estados Unidos. In this way, al realizar un pedido en uno de los restaurantes registrados podrán encontrar la información del mismo en la página de Facebook restaurant, from there it can pay by credit card.

By last, the other great contribution Facebook va dirigida a suprimir la dedicación de los dueños de las fan pages restaurants manage and respond to customer feedback. Is about “Smart Replies”, a tool designed to eliminate the time spent addressing user concerns on issues relating to reservations or menu time, as las contestará automáticamente.

Smart Replies operation sounds like science fiction, y es que detectará las dudas habituales de los clientes en cuanto a horarios, directions and reservations through a system of artificial intelligence software. Tras analizar la información de la página de Facebook will generate an immediate response to user.

Facebook benefits of its alliance with restaurants

But what company wins Zuckerberg with this? Very easy: an increase in their participation rates. Les resulta útil ganar interacción y visibilidad en las fan pages, a la vez que los restaurantes se benefician de las ventajas de usar la red como el escaparate principal de su negocio y potenciar su marca.

In summary, Why Facebook is focusing on the restaurant industry?

1.-Because in the era of image, el impacto de la fotografía gastronómica o la oferta de servicios de restaurantes genera greater response and user interaction.

2.-Quiere competir con otras aplicaciones y plataformas food delivery or restaurant reservations management.

3.-Facebook obtiene beneficio económico del aumento de los índices de participación users through advertising.

4.-It is intended to include options that meet different needs of users within a social network, con el fin de abarcar un mayor número de clientes potenciales.

5.-Convierte el boca a boca en un arma poderosa y rápida in the world of online marketing in hospitality businesses.

6.- Se mantiene como líder digital en el sector to other social networks without their numbers stagnate, as it is happening with the case of Twitter.

For all this, if you're dueño de un restaurante o un negocio de hostelería, Facebook debería ser tu referente a la hora de promocionar tu negocio y uno de tus principales partners digitales. Ahora que ya conoces sus nuevas funciones y posibilidades, seguro que ya puedes sacar el máximo beneficio a este gigante del marketing digital.

Facebook Why you so interested in the restaurant industry?
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Article by the editorial team of DiegoCoquillat.com. It has professionals both in the field of hospitality, gastronomy and tourism, and new technologies and innovation.

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