Today there is no fair or gastronomic festival that prides in which no really Foodtruck. Even we have seen recently, a TV in which several owners and chefs competed performing typical dishes from each region to see how best.
It is Restaurant model, very common in other parts of the world, It has come as a competitor or an ally for hospitality industry in Spain.
Why attract both the Food Trucks?
basically, because they are fashionable. A trend that, according to experts, It has taken several years to reach Spain, but has million followers in other countries. The restaurants are located on a site Y, to enjoy their dishes, the consumer has to move. But, in the case of food trucks it is different: the restaurant is approaching consumers, as simple as that.
The millenials, eager for new trends and have no problem in accepting bold proposals, have seen food trucks in a way of eating different and innovative. They can go to their favorite show or concentration and eat well, sitting at tables and chairs provisional, on the ground or while walking through the areas designated.
another the advantages of Food Trucks for consumers is freedom: the power to choose between dishes, intended to eat in a different way that allows them to escape the typical snacks found in the festivities of the summer. With a wide range and quality Food Trucks, there will be more customers.
Food Trucks as the new expansion strategy
If you own a restaurant and you are looking for a new growth form, the Food Trucks They are a good choice. Here we leave some reflections reasons for your decision:
- Mean less economic investment
Although Spanish legislation has yet to advance much so that Food Trucks are as interesting as in the United States, the truth is that profitability starts from the moment you decide to combine the traditional local with the purchase of a truck to sell food on the street.
The costs of buying the van, with the interior adequate-, obviously, They are lower than the rent, the decoration, machinery or licensing fees of works that would open a new location.
further, Following these tips he could get more profitability a la Food Truck.
- Reaches a different audience
The problem of expansion and opening of new stores is that, by displacement problems, most likely it is that, one option is to open another location too close to the previous.
With a Food Truck this circumstance is solved, because it is a good way to travel throughout the Spanish geography not only selling food that is produced within, if not using the truck as a complement marketing.
In this way he Restaurant target audience grows significantly.
- Try new dishes for your letter
With the opening of a Food Truck, the brand perception by the public changes: It is understood to be more innovative and in the growing process.
In Asturias you can see an example of this. The brand Creoquette, selling franchises croquettes with different fillings, has managed to expand in a few months thanks to its Food Truck Walking fairs and festivals most prominent of the Spanish geography, attracting local public who run in different cities. Something as traditional as are the croquettes acquire, in this way, a more innovative dimension.
- Differentiate yourself from your competition
Las Food Trucks They can become a good method of testing new dishes to be implemented in a restaurant. That is to say, while for a dish is on the menu, well I think and try, It should be announced in the letter (with what should be reprinting menus). Food trucks and public have another concept: simply, availability can be placed on a chalkboard.
Testing of products is a good way to know if the dishes will go on sale will have the success that is expected of them.
- Join a growing business
Las Food Trucks in Spain They are having a considerable growth and there are sites like Follow the Food Truck O Food Truck Ya that they provide insight into which are close and rent. O, as well, They can be used by restaurant managers to do an analysis of competition and target audience of each area before venturing to throw their food on wheels to find new markets.
Las Food Trucks: On the crest of the wave
Either way, What is clear is that food trucks are all the rage right now. They are a trend that restaurants can take advantage to give a boost to your business or reinvent your brand.
It is to provide a traditional business innovation, in this case it gives flexibility and lower costs. Moving to direct search client can become a very profitable action…What do you think of this idea?