The Innkeepers Association of Málaga (host) It has signed a collaboration agreement with the University of this city for the launch of a project, which it aims to unite the hospitality sector and academia restoration. This exciting initiative, Framed in the Faculty of Commerce and Tourism Management and the University of Málaga, It has been possible thanks to the support of the Cruzcampo Foundation and the Social Work of Caixa, Who, with sponsorship, can be addressed will enable the objectives of the Chair.
Maho Hospitality Chair aims to contribute to highlight the strategic role and important economic dimension involved in this sector in our economy. Not only because of its direct effect on the country's GDP, or the significant number of jobs created, but also for its significant impact on other sectors and industries, such as tourism, culture and gastronomy, among other, In addition to its induced effects on the food industry.
A) Yes, among the strategic projects of the Department of Hospitality is working on 6 lines of action, What are they: area studies; I+D+I; training; entrepreneurship, corporate social responsibility and gastronomy, tourism and culture.
Through the study area it is to provide the metrics and data that help industry quantify scientifically rigorous and its importance to our economy.
In the area of I+D+I sand seeks to develop projects and strategic alliances between universities and professionals, contribute to identifying possible lines of innovation and improvements to new business ideas that enable a relevant sectoral progress, adapted to new market habits, segments and trends.
Meanwhile, the formation It will aim on several fronts, from one side, the improvement, recycling and professional qualifications of all personnel involved in the sector, and their employers and managers. And on the other hand, also foster in the field of university students, specialization towards this business sector.
Area entrepreneurship also seeks to help the creation of new businesses, so that it can advise and guide new projects to improve their business viability and.
Another priority lines, and transversely it intended to be present throughout the project, It refers to the corporate social responsibility, especially oriented facilitate employment of groups with integration problems in the labor market.
And finally, area gastronomy, tourism and culture seeks to develop synergies and keep adding lines connecting the hospitality sector with different industries and sectors, as are those listed in his name.
All these objectives are part of a strategic plan, covering initially a temporary field 3 years, in which we will work to move forward on all these lines of action.
The first external action of the Chair of Catering Mahos, the next 13 June kicks off the specialized course on SOCIAL MEDIA MARKETING Catering and hospitality, fully oriented professionals, to train them and help them in all the management of large digital transformation that is originating from the same.
La Cátedra iniciará sus actividades con la colaboración de profesionales del prestigio de Diego Coquillat, Erika Sofia Silva and Daniel Iglesias, among others, which certainly guarantees the highest level of program quality.
For those who may be interested, and want to know the details of it, They have all the information on the website of the Chair:
También puede obtenerse más información sobre la Cátedra de Hostelería Mahos en http://catedrahosteleria.com/
Maho Hospitality Chair will be a space at the University of Malaga open for hospitality industry, where everyone can contribute much to improve this "industry".