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You present the new spot of La Mafia sits at the table

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"Welcome. Good things happen here ". With this motto heads his new spot The Mafia sits at the table. A meeting place, meeting, Italian-tasting Mediterranean cuisine; a place to live a different experience, definitely.
It is promotional video is already circulating on social media chain restaurants, and shortly, It will also be issued in cinemas and regional television. We present here, DiegoCoquillat.com our newspaper and our social networks.
Under the legend "Welcome. Good things happen here ", the restaurant chain aims pass on to their customers the satisfaction that supposed to welcome him home. “We are happy to welcome in our family friends all customers who they come to see us and enjoy our cuisine”, has explained Alfredo Cortés, Director of Marketing and Communications La Mafia sits at the table.
Speaking to this medium, Cortés has detailed us the purpose of this action by the franchise: “The spot should show everything that happens in one of our local during the week: lunches, families, couples, groups of friends, celebrations, laughter and great atmosphere with the best cuisine”. He added about: “Customers will tell us whether we have achieved”.
La-mafia-se-feel-a-la-mesa-spot-3The Mafia sits at the Mesa expects its friends and customers, followers on social media, convey their opinions and feelings about the spot or their own experiences in chain restaurants across the Network.
Cortés has acknowledged that “synthesize all this in a spot took us a good effort by all customers and we discussed whether we have achieved our goal”.
As has told us the Director of Marketing and Communication Mafia sits at the table, It has not been easy to find the idea that tied together all that the company wanted to communicate to your customers and friends. “It required a lot of work until we could realize the idea what we wanted to convey, as we wanted to do, etc…”, Cortés has clarified.
In this sense, He has continued: “I intend to talk about the Mafia sits at the table, but without doing so directly. Our purpose is that the experiences that can be lived in our house palpase. In the new spot, is the environment, the experiences that happen in our restaurants but our brand is not until the end”.
The new promotional video was shot in one of the restaurants the franchise has in Zaragoza, in Actur. This property was recently renovated with the latest group setting. Precisely, in the spot you can see how are the newest restaurants, bright and with a more informal style. The decoration of the premises of the Mafia you sit at the table is renewed every four or five years.
During the filming of the spot, as explained to us Cortés, They have become working on the project around 30 people, between embodiment, Central staff, actors, figurantes and kitchen. He Zaragoza restaurant, where the video was recorded, It was closed on that day to shoot it all in one 14 hours, a record time.

Perfil digital de los restaurantes de la franquicia

El nuevo spot de La Mafia se Sienta a la Mesa está enfocado principalmente a visionarse en las redes sociales. El perfil digital de la franquicia invita a que sus clientes y amigos se unan a esta nueva aventura promocional a través de Internet.
Tal y como nos ha recordado Cortés, La Mafia se Sienta a la Mesa es una franquicia digital, que cuenta con una web mobile (el 78% de las visitas a la misma vienen desde dispositivos móviles) y una plataforma de e-learning. Además, en breve tiene previsto actualizar la app. Desde hace ya cuatro años, la cadena de franquicias dispone de un libro de reservas digital.
Estas son algunas de las herramientas de las que hace uso La Mafia se Sienta a la Mesa porque ha enfocado la comunicación con su público hacia lo digital ya que son muy conscientes de que el futuro pasa por ese canal. Una buena muestra de esta apuesta es el anuncio que hoy mismo podréis ver a través de las redes sociales.
La franquicia, en palabras de Cortés a nuestro medio, desea “transmitir las experiencias que se viven en nuestros restaurantes porque la gastronomía es fantástica, un aspecto que ya se nos da por hecho pero que hace que las experiencias sean diferenciales”.
El cliente de hoy en día ya no solo quiere comer bien. Una buena decoración es imprescindible, quiere vivir algo más, y este spot está enfocado en esa dirección.
A continuación, os presentamos el nuevo anuncio de La Mafia se Sienta a la Mesa:

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Sobre el autor

Artículo realizado por el equipo de redacción de DiegoCoquillat.com. Cuenta con profesionales tanto en el terreno de la hostelería, gastronomía y turismo, como en de las nuevas tecnologías e innovación.

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