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What is Social Media restauranting?


Social Media Restauranting

He SMR o Social Media Restauranting It is a novel concept that I created, It represents a revolution in the restaurant industry, making the customer the maximum protagonist and giving a voice that has never had before, allowing the restaurant to communicate, talk and interact with their customers and prospects.

He Marketing and the SMM (Social Media Marketing) are too broad and general concepts, it is time to analyze and define the various techniques, ways and means to different customers, products and markets. Getting effective and much more practical goals, and that is the aim of the Social Media restauranting within the restaurant industry.

The model of hospitality business in general and restaurants in particular has changed, evolving from a traditional model to a current model, where technological advances, Internet and social networks play a key role as a communication, Loyalty, promotion and added value between customers and restaurants.

He SMR (Social Media Restauranting) not only have a presence in social networks, It is to establish plans, strategies and concrete objective to allow the restaurant to evolve and improve this presence, getting a differentiating value to their customers and against competition, the participation of the entire organization to be necessary.

No restaurant can be outside social networks, the message and not believe, even controls the restaurant, is a joint development process between customers and restaurants based primarily on trust.

Word of mouth has moved traditional social networks, expanding exponentially message, and being perceived by users as a message of confidence, real and sincere, influencing consumer decisions thereof.

never restaurants we have had the opportunity to "hear" so closely to our customers, are you going to miss it?.

About the Author

CEO of DiegoCoquillat.com and director of the EscuelaDiegoCoquillat.com, teacher, consultant, lecturer and entrepreneur incorrigible. If you can not find it here, search near the sea. Passion for new technologies and restaurants ... passion for life.



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  73. Hi Diego
    Some restaurants decided to stay out of social networks and may be
    While you have every reason to force the word consumer
    But we must not fall into dictatorship Diner, a balance between 2 parts seems healthy.
    It is true that professionals need to change their attitude, They can not fool, lying or stealing visitors.
    In my opinion the sincerity and honesty are the pillars of success.

    • Thank you very much for your comment, I fully agree that honesty is a fundamental factor for both the customer and the restaurant, It is the basis of their relationship. The great challenge of the sector is precisely that balance between online and offline, between the face and digital, but always ensuring the best customer experience and a fundamental premise, online success is always the result of excellence offline…Thank you!

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