Join the INNOVATION CLUB RESTAURANT biggest in the world

What is Social Media restauranting?

74

Social Media Restauranting

He SMR o Social Media Restauranting It is a novel concept that I created, It represents a revolution in the restaurant industry, making the customer the maximum protagonist and giving a voice that has never had before, allowing the restaurant to communicate, talk and interact with their customers and prospects.

He Marketing and the SMM (Social Media Marketing) are too broad and general concepts, it is time to analyze and define the various techniques, ways and means to different customers, products and markets. Getting effective and much more practical goals, and that is the aim of the Social Media restauranting within the restaurant industry.

The model of hospitality business in general and restaurants in particular has changed, evolving from a traditional model to a current model, where technological advances, Internet and social networks play a key role as a communication, Loyalty, promotion and added value between customers and restaurants.

He SMR (Social Media Restauranting) not only have a presence in social networks, It is to establish plans, strategies and concrete objective to allow the restaurant to evolve and improve this presence, getting a differentiating value to their customers and against competition, the participation of the entire organization to be necessary.

No restaurant can be outside social networks, the message and not believe, even controls the restaurant, is a joint development process between customers and restaurants based primarily on trust.

Word of mouth has moved traditional social networks, expanding exponentially message, and being perceived by users as a message of confidence, real and sincere, influencing consumer decisions thereof.

never restaurants we have had the opportunity to "hear" so closely to our customers, are you going to miss it?.

What is Social Media restauranting?
3.8 (75%) 4 votes

About the Author

Diego Coquillat

Director and CEO of DiegoCoquillat.com, teacher, consultant, lecturer and entrepreneur incorrigible. If you can not find it here, search near the sea. Passion for new technologies and restaurants ... passion for life.

Subscribe

74 Comments

  1. Pingback: The best social networks for restaurants | Diego Coquilat

  2. Pingback: Social networking strategies for restaurants : If 4food | Diego Coquillat

  3. Pingback: I participated in the Digital Autumn in León and Logroño Tryp Tweet | Diego Coquillat

  4. Pingback: 100 reasons to use twitter in a restaurant | Diego Coquillat

  5. Pingback: Twitter, tourism, La Rioja and ... trending topic

  6. Pingback: Analysis of the new campaign on social networks VIPS, pros and cons | Diego Coquillat

  7. Pingback: The future of the restaurants | Diego Coquillat

  8. Pingback: 25 web pages very appetizing restaurants

  9. Pingback: Social networks cause the restaurant patrons eat and spend more | Diego Coquillat

  10. Pingback: 100 logos ideas for restaurants | Diego Coquillat

  11. Pingback: Diego Coquillat: gastronomy, restoration and social networks | Blog influenzia

  12. Pingback: 10 Google Plus uses for a restaurant | Diego Coquillat

  13. Pingback: 15 uses of QR codes to a restaurant | Diego Coquillat

  14. Pingback: As the future customers of the restaurants will be | Diego Coquillat

  15. Pingback: How to improve restaurant sales at Christmas | Diego Coquillat

  16. Pingback: Innovation in restaurants as Ferran Adrià | Diego Coquillat

  17. Pingback: Happy 2012 Y... the best of 2011 | Diego Coquillat

  18. Pingback: "Abrir un restaurante es como dar a luz" | Diego Coquillat

  19. Pingback: 10 keys to success for a restaurant in social networks | Diego Coquillat

  20. Pingback: He 47% US restaurants, will hold shares in social networks 2012 | Diego Coquillat

  21. Pingback: The world's best restaurant uses twitter to get last minute reservations | Diego Coquillat

  22. Pingback: A restaurant uses social networks to catch thieves | Diego Coquillat

  23. Pingback: Valentine's Day 2.0 : As love your customers through social networks | Diego Coquillat

  24. Pingback: How to love your customers in social networks? |

  25. Pingback: How to get employment in a restaurant using creativity

  26. Pingback: Minorities are important in restaurants | Diego Coquillat

  27. Pingback: 50 keys to success of a restaurant in Facebook | Diego Coquillat

  28. Pingback: 5 principles for customers in a restaurant with social networks

  29. Pingback: How to manage negative comments in a restaurant | Diego Coquillat

  30. Pingback: Social Media restauranting arrives in Venezuela | Diego Coquillat

  31. Pingback: 10 Study conclusions about the best restaurants online reputation

  32. Pingback: Social Media Restauranting o Social Media Restaurant | Luis Cañada - BLOG

  33. Pingback: Study on how customers use mobile phone in a restaurant | Diego Coquillat

  34. Pingback: The success of a restaurant goes through differentiation | Diego Coquillat

  35. Pingback: How to make the web more social a restaurant | Diego Coquillat

  36. Pingback: My conclusions about the worst campaign in twitter by a restaurant chain | Diego Coquillat

  37. Pingback: 30 social media icons for restaurants | Diego Coquillat

  38. Pingback: They use social networks as the 50 best restaurants in the world | Diego Coquillat

  39. Pingback: How to use social networks the 50 World's Best Restaurants? | 7caníbales.com

  40. Pingback: Online reservations at restaurants and outperform telephone bookings | Diego Coquillat

  41. Pingback: The 6 Key social networking content views from a hamburger - infographics / Diego Coquillat

  42. Pingback: How to use social networks the 50 World's Best Restaurants? | 7caníbales.com | ChefCreativo.com.ve Corporate Blog

  43. Pingback: 7 Advantages of monitoring the social web for restaurants | Diego Coquillat

  44. Pingback: "Para mi es vital el uso de las redes sociales en mi restaurante" | Diego Coquillat

  45. Pingback: 10 keys as they are using social networks American restaurants | Diego Coquillat

  46. Pingback: Social Media restauranting conquer new markets | Diego Coquillat

  47. Pingback: Top 10 American restaurants in social networks | Diego Coquillat

  48. Pingback: Social networks change the relationship between customers and restaurants | Diego Coquillat

  49. Pingback: 5 Steps to create a restaurant menu on Instagram | Diego Coquillat

  50. Pingback: McDonald's shows the world the secret of their chips through social networks | Diego Coquillat

  51. Pingback: He 73% customers choose a restaurant by comments on social networks | Diego Coquillat

  52. Pingback: My conclusions about the online reputation of the restaurants in Spain | Diego Coquillat

  53. Pingback: "La mayor estrella que puede tener un restaurante es que esté lleno y que sus clientes disfruten"

  54. Pingback: He 66% customer is willing to pay more for excellent customer service | Diego Coquillat

  55. Pingback: The 10 mejores restaurantes de "full service" the world in social networks | Diego Coquillat

  56. Pingback: 5 Social Media keys for restauranting 2013 | Diego Coquillat

  57. Pingback: Social Media restauranting arrives in Dominican Republic | Diego Coquillat

  58. Pingback: A virtual dinner with 'Teledining' | WEADDIT. visibility web

  59. Pingback: Restaurants generate more than 30% conversations in social networks | Diego Coquillat

  60. Pingback: GastroMarketing: Communication and marketing for gastronomy « jesusmartinezgimenez.com jesusmartinezgimenez.com

  61. Pingback: and marketing, the value is equal to the love (a case of Social Media restauranting) | Communicate in uncertain times

  62. Pingback: GastroGestor » Food network: how they influence the reviews on social networks to choose from restaurant

  63. Pingback: Diego Coquillat: gastronomy, restoration and social networks | influenZia

  64. Pingback: The 5 marketing trends for restaurants 2013 | Diego Coquillat

  65. Pingback: McDonald's via Youtube explains the secret why their food is so cheap | Diego Coquillat

  66. Pingback: The 5 "C's" Social Media restauranting | Diego Coquillat

  67. Pingback: He 80% US restaurants already use social networks | Diego Coquillat

  68. Pingback: He 53% restaurants will accept payment by mobile in 2015 | Diego Coquillat

  69. Pingback: GastroGestor » Keys to start a social media strategy for your restaurant

  70. Pingback: Bars and restaurants 2.0 Every time closer to Social Networks! | JAVIER LV BLOG

  71. Pingback: The 20 most important tips for your Social Media Bar | JAVIER LV BLOG

  72. Pingback: Tools and Social Networks in Restaurants / Social Media Restauranting | Cooker Jobs

  73. Hi Diego
    Some restaurants decided to stay out of social networks and may be
    While you have every reason to force the word consumer
    But we must not fall into dictatorship Diner, a balance between 2 parts seems healthy.
    It is true that professionals need to change their attitude, They can not fool, lying or stealing visitors.
    In my opinion the sincerity and honesty are the pillars of success.
    Greetings
    DoctorCulinario

    • Diego Coquillat

      Thank you very much for your comment, I fully agree that honesty is a fundamental factor for both the customer and the restaurant, It is the basis of their relationship. The great challenge of the sector is precisely that balance between online and offline, between the face and digital, but always ensuring the best customer experience and a fundamental premise, online success is always the result of excellence offline…Thank you!

Leave a comment