Those who say that the world changes, changing every second, They are not discovering America, but they are giving the key to both personal and professional development. The world is changing, one must adapt quickly to survive and in the case of social networks fortiori if it fits.
Desde hace un par de años estamos viendo cómo el incremento de la presencia de publicidad en las RRSS es cada vez mayor. It is impossible to enter Facebook, Twitter or Instagram on without finding a promoted post. no longer understands the world of social networks without advertising Y eso es un hecho que deben aprovechar los restaurantes.
Segmentation of communication in social networks
The main reason why it is more than interesting allocate part of the budget of content promoted social networks is, definitely, segmentation. Offline advertising media (newspapers, radio and television) It is aimed at a mass audience, with little distinction in fields such as age, sex or geolocation.
Nevertheless, when launching a post on Facebook (the network that best segments and difference towards the promotion) el anunciante tiene una cantidad de campos inimaginables entre los que elegir y que consigue the post is written by and for your audience exclusivity. Hand segmentation walk the famous viralización, and is that if you get your real public, this will comment, will share almost inadvertently, simply because "he likes".
Beyond segmentation, in which you can almost pick up hair color user to be targeted ad, también destacan las facilidades que se ponen a disposición del anunciante para monitor and analyze performance of each promotion.
This aspect of social network advertising is worthy of praise because it allows analyze what works inside out, What attracts followers, which converts a click on a purchase and opposite, which way not to go. It is one of the big differences with mass media campaigns, where is a smoldering and more long term way return. All this in the world of SMEs and hospitality is pure gold.
¿Advertising RRSS or positioning Google?
Cuando se habla de anunciarse en Internet siempre se piensa primero en hacerlo en Google, through Adwords, and it is deservedly since good positioning in the search that everyone uses, It is basic. Pero poco a poco van ganando terreno los Social Ads, also it is known as advertising in social networks.
It is a mine that is currently not exploited at all, there is much ground to explore and on further it "easy and cheap" method of trial and error. As in the organic network strategy, You need to sit, analyze and see where and who arrive, ya que por mucho que las campañas no conlleven un coste excesivo, es mejor dedicar cierto tiempo a su creación. Definitely, They are intuitive and economic, pero para que den resultados no basta con elaborar campañas en cinco minutos.
The most complex step and that greater attention (segmentation already have like it or not most studied in the Business Plan) It is just the closure announcement (optimization and cost). In this last step we must differentiate between CPM (Cost per Impression), CPM and CPC optimized (Cost per click). In this case It is always advisable cost per click, as it ensures, not only that the user viewed the ad, but also that it has entered the link and has a greater interest in you.
By last, an aspect that should not be forgotten to jump into the field of advertising in social networks, is that these campaigns aún no están siendo percibidas por parte del usuario como invasivas. Hasta el momento se tiene más paciencia y se le dedica mayor atención al anuncio en Facebook, Twitter e Instagram que a los anuncios de TV.
As the annual study of social networks of IAB Spain, a 44% just find annoying ads on their walls and their timeline and only 20% You can reach bother. Definitely, currently it is changing faster station and Radio and TV chain to escape publicity, por delante de hacer scroll y “pasar” de ad networks. So we must take advantage, It is the perfect time.