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Home delivery yes, but at any price?…New York limits fees to 15%


Orders for delivery they are a great convenience and alternative for the customer, especially in times of pandemic. Proof of this is that this market segment continues to grow for more than a decade. And forecasts indicate that this will continue to be the case at least in 2022 Y 2023. However, like any service, food delivery at home comes with a cost, and this could be exceeding the acceptable limit.

A recent study carried out in the United Kingdom has shown that orders placed through delivery companies such as Just Eat, Uber Eats O Deliveroo it's almost ten euros more expensive on average; Or what is the same, a 23 % of the total amount is intended to cover the service provided by the distributors.

Although the price of the items that appear in the applications are not imposed by these companies, the restaurants, who are the ones who make the decisions on this matter, they must adapt the amount to compute the fees they are charged. The result is that the client accepts higher prices compared to those offered in the physical letters of the premises.

In the study, which analyzed the data of the three companies mentioned in the UK scope, Deliveroo turned out to be the most expensive. In your case, the extra cost shot up to 12.5 €; that is to say, a 31 % of the price per average consumption. Conversely, Just Eat had the tightest prices, just one 7 % greater than those found on-premise. In the middle, and close to Deliveroo values, Uber Eats is left with its extra cost slightly above € 10 (a quarter of the average amount in relative terms).

It should be taken into account that in this study the discount coupons offered by delivery companies were used to spur consumption on their platforms. In this way, only on one occasion did the reduction succeed in placing the price below those offered in the relevant restaurant.

The additional expense that food delivery orders entail on average pales in comparison to the more extreme cases. The researchers found in the section of takeaway of Deliveroo a restaurant where the difference between the price in the app and in the restaurant it was a 44 %, getting dangerously close to the € 20 difference. One wonders if this is reasonable.

The study has drawn attention to possible abusive practices that could be affecting British citizenship, as a 56 % of residents use these apps for both food orders and food purchases, a service that some of them offer; Uber Eats case, for example.

The responsible consumption organization that has been in charge of publishing the research, Which?, has drawn interesting conclusions; Nevertheless, it seems difficult to do something about it. Restaurants' dependence on food delivery companies is at all-time highs after quarantines, confinements, closures and restrictions that the coronavirus crisis I can.

Although some important players in the sector have begun to be interested in a hybrid cast model, in which there is a fleet of distributors on the staff, this option is out of the reach of smaller scale hospitality operations, which are inevitably forced to resort to Just Eat, Deliveroo, Uber Eats o, in Spain, Also to Glovo.

The survey conducted between 2000 Which partners? also brought out that British consumers often experience problems with the delivery process. One of the recurring problems was the refusal by the delivery companies to make a return when an altercation arose. This is a right acquired by law for English, scottish, Welsh and Northern Irish. Instead, the leaders of the delivery they often force discount coupons as compensation.

This reality puts the consumer in a difficult position when he wants to exercise his rights. The restaurant and the delivery company pass the ball without the problem being solved. Adam French, Which consumer rights expert?, suggested to users of these apps mobiles that are aware of these risks when placing their orders.

Meanwhile, vowels of Uber Eats Y Deliveroo, in statements for the British tabloid The Sun, they unloaded their responsibility on the restaurants, emphasizing that consumer satisfaction always prevails and that they investigate these altercations.

New York City, through your Town Hall, has approved a limit of 15 % at most in shipping rates of delivery, through the city council, this percentage will be limited to each of the orders and will be reviewed every two years.

This measure took effect in the city of San Francisco in June. It has already been responded to with demands from the platforms, This is evidence of the battle that we are going to witness in the coming months between city governments and large third-party delivery platforms., as the success or failure of this measure in the Big Apple could influence other major cities to adopt similar limits that can help struggling restaurants.

So that, It is clear that the food delivery service has a price, not only for the restaurant, subject to the rates of the companies with which it collaborates, but also for the customer, who is the one who ultimately pays them.

About the Author

Article by the editorial team of DiegoCoquillat.com. It has professionals both in the field of hospitality, gastronomy and tourism, and new technologies and innovation.


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