Reputation is a key element in the overall experience, offline y online, which it is currently demanding new customer to restaurants and one of the basic pillars on which my theories are based Social Media Restauranting.
But I can not deny, personalmete that when I talk with restaurant owners on this topic, In most occasions, I have the feeling that premium plus the fear that anyone can know the reality Restaurant, the opportunity of this listening to its customers.
All this is generating power to certain portals of opinion, in some countries becomes monopoly, and that is far from the initial idea of transparency and democratization born with the concept of online reputation.
If I want to share today, It could be the first restaurant “anti-system” which it opposes the obligation to be subjected to public trial of opinions on internet.
It is an Italian restaurant called Botto Bistro Located in San Francisco and directed by Davide Cerretini cooks and Michele Massim, which it has decided to become the worst valued Restaurant Yelp, one of the world's leading portals Restaurant Reviews.
If we go by the next image, it seems that he has succeeded:
For it is promoting an active campaign in the restaurant offering a 25% discount to all customers who share a comment on the tab of that site restaurant, but with the condition that the comment is negative and therefore voted with a star that is the worst assessment accepts the portal.
Apparently, and always in the view of the restaurant owners, They are against the trade policy of such sites that allegedly while they were paying to appear in privileged positions promoted his reputation, but to stop paying increased the negative reviews and even disappeared some positive.
Yelp to see that the restaurant promoted through a discount the opinions of your customers, something prohibited under the conditions and use of the portal, an informative mail sent to the restaurant (It is the end of the post) for a possible exclusion of the portal if such activity continues, just what restaurant owners chase, not appear in portals of opinions.
according to Cerretini, Restaurant sales have increased since the beginning of this promotion, “we're getting not only regular customers, but new friends like this.”
The news has jumped to television and here I leave the interview that CNBC has made the restaurant owners:
Some examples of comments that customers have left on their Yelp page:
E-mai Yelp sends the restaurant:
Date: Mon, 15 Sep 2014 18:28:59 +0000
Subject: Message from Yelp HQ [ 2800338 ]
SEP 15, 2014 | 11:28AM PDT
I’m contacting you from the Yelp User Support Team because we’ve received complaints from the community that you may be offering incentives in exchange for reviews.
To be clear, this violates our Terms of Service (http://www.yelp.com/static?p=tos&country=US), and reviews written under such circumstances violate Yelp’s Content Guidelines (http://www.yelp.com/guidelines). We also often find from user feedback that such practices do more harm than good, as the practice creates distrust amongst customers and users who now eye all reviews on a listing with suspicion.
If you are offering incentives in exchange for reviews, we ask that you immediately discontinue such activity. If we learn that this type of behavior has continued, we may take action on your Business Account which could include suspending access to your listing. It may also result in a Consumer Alert being placed on your listing: http://officialblog.yelp.com/2012/10/consumer-alerts-because-you-might-like-to-know.html
San Francisco, California
Yelp Official Blog | http://officialblog.yelp.com
Yelp Support Center | http://www.yelp-support.com
Yelp for Business Owners | https://biz.yelp.com
Restaurant answer Yelp:
Subject: RE: Message from Yelp HQ [ 2800338 ]
Date: Tue, 16 Sep 2014 08:43:36 -0700
I’m contacting you from the Botto User Support Team because we’ve received complaints from the community that you may be removing reviews in exchange of vague explanations to loyal customers.
To be clear, this violates our Terms of Service (http://www.bottobistro.com/FAQ.html), and reviews removed under such circumstances violate Botto’s Content Guidelines (http://www.bottobistro.com/FAQ.html). We also often find from loyal customers feedback that such practices do more harm than good, as the practice creates distrust amongst loyal customers and users who now eye your site with suspicion.
If you are offering this explanations in exchange of removed reviews, we ask that you immediately discontinue such activity. If we learn that this type of behavior has continued, we may take action on our Business Account which could include suspending all activity to our listing. It may also result on adding a Yelp Customer Alert page on our website and in our Newsletters.
Botto User Support Team