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Restaurants antimóviles policy: ¿Commercial error or social responsibility?


If you have shared table for the past generations younger Christmas banquets this stamp may be familiar to them: mobile elevations, sunken noses on screens, almost ghostly reflections on the faces and response capacity comparable to that of a zombie.

If this sounds like Chinese, they are lucky, because far from being a common phenomenon, It has become a veritable scourge that undermines personal relationships of all kinds. Drinks with co-workers, first dates and family gatherings are no longer what they were.

Worst of all is that there are few solutions to this problem. For kids age to receive education provided may be forbidden mobile when circumstances invite you to socialize. But ... And when it comes to adult?

Well, as well.

John Winterman, restaurant owner Bastard Located in New York's Tribeca, it is clear. The inspiration came in a moment of tremendous frustration. To alleviate his feeling, ironically, he addressed social networks: "I begin to feel that it is the responsibility of the restorer catch people's skin and present them to his companions when they nose buried in their j ****** phone on the table".

John has seen it all: family members who do other things but playing video games throughout the meal, couples celebrating their anniversary and barely exchanged two or three sentences in the course of several hours ... The last straw of social relations.

Batard is responsible for not only. They start everywhere signs warn about using mobiles in the establishment appearing. "Antimóviles Policy. Outside our tables at all times. They must be in silent mode. Phone calls take place abroad. ", reads some posters, while others opt for more concise and direct versions: "Prohibited mobile. We do not have wifi because we want to talk '.

This is the case of the Japanese restaurant Aurdse, specializing in Japanese delights and located in Royal Leamington Spa (United Kingdom). Darren Yates is the owner and head chef, He commented to The Independent their motives: "The reason behind it [prohibition]is that the two-hour lunch breaks and while a loaf of bread, the emphasis should be on the conversation. Mealtime is the most important time for family, to get together and talk about how the day went, not to answer the phone ".

But to what extent can enforce this prohibition?

Darren only appeals to the good will of diners. If there is an imperative reason why mobile has to be supplied, no problem. So in the case of paramedics and ambulance drivers who frequent the Auradaze. They have a free hand to use their terminals as long as keep them in silent mode.

In other establishments they are not as permissive. In Petit Jardin, a cozy brasserie Marseille, They strive to regain sanity (and good manners) in the table. If you plan to visit this restaurant you must know that, in case you get caught using mobile phone, the waiters will use a whistle, literally, pitarte lack, you out yellow card and submit to the judgment of the clientele present. A sort of public scorn for those who violate the policy of the establishment antimóviles, said passage is, them is working really well.

Some businesses have gone even further. No prohibitions, but yes a fee for the use of mobile within the local. It is the case Bizarro Italian Cafe Seattle (OF. UU.) where answering the phone incurs an extra cost of five dollars. The penalty is clearly aimed at improving the atmosphere of the place, but you can not deny that it is also an ingenious source of additional income. Or maybe it is not so? The reality is that in the Italian Café Bizarro never charge this penalty, the rate, clearly visible on a blackboard, is a mere deterrent. Or "a joke" as he points Jodi-Paul Wooster, coffee shop owner.

Returning to New York, the fascinating Carthage Must Be Destroyed de Brooklyn not even allowed to take the camera. Its unique aesthetic is a big claim for communities hipsters the big city, If the network was plagued with photos Restaurant lose the aura of mystery that surrounds it and in which lies its success.

Clearly restaurateurs do not bother them the idea of ​​banning mobile devices in their temples of good food. However remains an open question, What do customers say?

In the case of Carthage Must Be Destroyed, very jealous compliance with its internal rules, Some reviews Yelp perfectly illustrate the prevailing feeling. A host potterhead indicates: "This is the restaurant version of Umbridge's office. Decoration with pink ruffles and a hellish amount of standards. They scolded me three times during my first 15 minute stay ". "They yell at me", «Chillaron», "Soltaron expletives", "They were incensed", pray other comments ...

You can do better?

Yes, definitely. Prohibit mobile directly causes great friction with customers. Other locals are experimenting with strategies aimed at improving the user experience.

El Contact Bar and Kitchen de Sidney (Australia), for example, It employs a much more subtle and successful approach. Those visitors who are willing to leave their phones at the entrance will be presented with a glass of wine which will run on account of the house. According to Markus Stauder, This measure is applauded by all the diners.

For the owner, be intransigent with regard to the use of telephony facilities can bring dire consequences. The Lion Cafe & Bright de Halifax (Canada) received the scourge of RRSS last year when they implemented restrictions on the use of consumer electronics: "Turn off your screens, Know their neighbors! the Lion & Bright screens will be free from the five pm every day ". Some netizens response was clear as water: "Good, I know where not to go. I can manage my use of appliances, be a social person and build relationships with people without others meddling '.

While the desirability of banning mobiles in restaurants is discussed among professionals, some realities begin to peek through the tangle of dazzling displays.

In the bustling city of New York have found that some managers the widespread use of mobile phones has slowed staff camaraderie. Take note of the desired food requires twice as much time compared to 2004.

The same study shows that, although the average time each diner occupies a table has increased 76.92%, consumption that is done in that time has remained unchanged.

A scientific publication made in the Journal of Experimental Social Psychology also it shows that the presence of mobile consumer satisfaction decreases and prevents fully enjoy the experience.

Finally, there is evidence that reduce the use of mobile (and for practical purposes, other digital distractions) can increase the volume of business weighted per person.

Such prohibitions or measures against the use of terminals are spreading rapidly despite the negative reactions of some individuals and complaints issued under the net. And as we see in these last paragraphs, there may be more than good intentions behind implementing a policy antimóviles unappealable.

About the Author

Article by the editorial team of DiegoCoquillat.com. It has professionals both in the field of hospitality, gastronomy and tourism, and new technologies and innovation.


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