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September 2018: Calendar of marketing activities for restaurants

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September is the month of the beginning. Although summer is still present and with it the terraces in restaurants; Business in August many hoteliers have paused holiday or have worked at average rate, companies in other sectors have also closed and families have been traveling, what You have made your customers are largely absent. Others however have been at their peak, leveraging the best month of the year and ends.

In September, the routine begins to regain its natural rhythm, although most occurs from the second half. In the meantime, in your business you need to return to the same billing frequency (unless you're on the coast or in a tourist area and August is your best month). For this reason, we suggest some dates and ideas to implement in your restaurant. This is the timetable for action September.

10 of September: Back to school

It is the date that reminds us that, effectively, we have returned to the routine. Goodbye to vacations, on the beach or in the mountains, bye days without schedules, goodbye to free will. The beginning of the school year we mark the beginning of the normal rhythm of our lives. It is time, well, for restaurants also give the go-ahead to the new season.

The day 10 It's Monday. You can do some promotion or offer in your local weekend prior, for example, with menus or special meals for children.

13 of September: International Chocolate Day

The date was chosen to honor Roald Dahl, author Charlie and the Chocolate Factory.

Chocolate is the ingredient desserts par excellence. There are few people who do not like a piece of chocolate, and you can use this resource to create something attractive for your customers.

Games with types and textures of chocolate like a lot. If your clientele is young, trend lately is combine with other ingredients original form, such as tacos filled donuts or chocolate ice cream, cite one example.

Create a special dessert for that day and make it known in all your channels. Or instead of sweet, creates something different incentive reserves: cocktails or stews with chocolate. Another idea is a promotion of a bottle of white wine with chocolates if your local working hours drinks.

A competition in networks asking anecdotes about chocolate the more you like it will be the winner; or upload their favorite chocolate dessert recipe and do for that day; Another idea is to do a tasting for adults or children.

If you have enough space, you can organize a talk on cocoa ending in together a tasting with a specialist, or do an activity for chocolate tablets with children. While children have fun, Parents are consuming.

13 of September: Positive Thinking Day

It is an American commemoration, but you can promote your business if you use it in a good way. Can take advantage of the boom in recent years of optimistic messages and all the business that has been around happiness.

Between the Actions we recommend for your business, we highlight these three:

  1. A place that day cards with a thought positive in every room at the tables, or leave a pencil and paper with the phrase "Say something nice to the person with whom you're eating".
  2. organize a book exchange with this positive trend (whoever is wearing one and leaves another to read).
  3. apply latte art in cafes for smiling faces in the final beverage of your customers as house detail.

You can do what ever you want and when spreading good energy to visit you. You will see how you will remember and, most likely, your customers leave a tip for your digital restaurant. Unmissable moments always much like the instagrammers.

National holidays in Latin America: Brazil, Mexico and Chile

During the month of September are the celebrations of these three Latin American countries, he 7, he 16 and the 18. It is true that all, Chilean cuisine is the least known in Spain, but depending on the business you have you can get a lot out of these dates.

La que lleva toda la ventaja es la cocina mexicana. En los últimos años se ha puesto de moda en nuestro país y se ha ido afianzando, no solo por los restaurantes mexicanos que han abierto, sino porque las quesadillas y sobre todo los tacos ya se han integrado en la carta de muchos restaurantes españoles, y ni hablar del tequila.

Aprovecha y haz una fiesta el día del país seleccionado. O una degustación de sus platos típicos. Puedes crear un plato nuevo con un ingrediente de estos países combinado con tu especialidad, o hacer un evento en tu terraza con tu proveedor de destilados para ofrecer tequila, cachaza para las caipiriñas o vinos chilenos, y añadir música tradicional o moderna de estos países.

Una propuesta distinta es introducir tapas en la barra elaboradas con yuca y frijoles, carne asada o antojitos todo el mes o durante unos días. Ésta es una idea genial para atraer grupos que deseen tapear sabores diferentes en plan informal.

3 fechas para hacer algo por tu sociedad

El 8 se celebra el Día Internacional de la Alfabetización, instaurado por la Unesco; el 21 es el Día Internacional de la Paz establecido por las Naciones Unidas y ese mismo día se conmemora también el Día Mundial de la Gratitud. Dedica una de estas jornadas a realizar alguna acción en beneficio de tu entorno.

Donar comida, libros o dinero de tu facturación, poner una hucha para que tus clientes colaboren; organizar una cena benéfica, o una actividad con cocina y niños de un centro de acogida o comedor público; un mercadillo para donar lo recaudado… Son solo algunas de las ideas sobre acciones que puedes poner en marcha en tu negocio para estas fechas. Lo importante es poner tu granito de arena.

Como siempre, en el calendario de abajo verás más fechas interesantes, como las diferentes vendimias que se dan en septiembre o el Día de Beber Cerveza. Esperamos que nuestras sugerencias te sirvan de mucho y nos cuentes los resultados. ¡Feliz comienzo!

Calendario de Septiembre 2018

Septiembre de 2018: calendario de acciones de marketing para restaurantes Descarga en el #ClubDiegoCoquillat

Día 1

  • National Cherry Popover Day (#usa)
  • Fiesta de la vendimia Requena, Valencia
  • National Ginger snap Day (#usa)
  • Feria de Murcia
  • Fiesta de la vendimia, Jerez de la Frontera

Día 3

  • World Beard Day

Día 4

  • National Macademia Nut Day (#usa)
  • Newspaper Carrier Day

Día 5

  • National Cheese Pizza Day (#usa)

Día 6

  • National Coffee Ice Cream Day (#usa)

Día 7

  • Salami Day
  • Día de Brasil

Día 8

  • International Literacy Day

Día 9

  • Teddy Bear Day

Día 10

  • National TV Dinner Day (#usa)
  • Vuelta al cole

Día 12

  • National Chocolate Milkshake Day (#usa)

Día 13

  • National Peanut Day (#usa)
  • International Chocolate Day
  • Positive Thinking Day

Día 14

  • National Eat a Hoagie Day (#usa)
  • National Cream-Filled Donut Day (#usa)

Día 15

  • National Linguine Day (#usa)
  • National Creme de Menthe Day (#usa)
  • Día Internacional de la Democracia

Día 16

  • Día de México
  • National Guacamole Day (#usa)

Día 17

  • National Apple Dumpling Day (#usa)
  • International Eat an Apple Day

Día 18

  • National Cheeseburger Dai (#usa)
  • Día de Chile

Día 19

  • National Butter scotch Pudding Day (#usa)
  • Día de Hablar como un Pirata

Día 20

  • National Rum Punch Day (#usa)
  • Fiesta de la vendimia riojana, Logroño

Día 21

  • National Pecan Cookie Day (#usa)
  • World Gratitude Day
  • Día Internacional de la Paz
  • Día del Alzheimer

Día 22

  • White Chocolate Day
  • Ice Cream Cone Day
  • Día Europeo sin Coches
  • Oktoberfest 2018 (hasta el 7 de octubre)

Día 24

  • National Hunting and Fishing Day (#usa)
  • Fiesta de la Mercé
  • Día Internacional del Buen Vecino
  • París Fashion Week

Día 26

  • National Better Breakfast Day (#usa)
  • Family Day – A Day to Eat Dinner with Your Children

Día 27

  • National Corned Beef Hash Day (#usa)
  • Día Mundial del Turismo

Día 28

  • Drink Beer Day
  • National Strawberry Cream Pie Day (#usa)

Día 29

  • National Coffee Day (#usa)
  • Día Mundial del Corazón

Descarga en el #ClubDiegoCoquillat el calendario en PDF con las mejores ideas de marketing para restaurantes:

Septiembre de 2018: calendario de acciones de marketing para restaurantes


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Sobre el autor

Artículo realizado por el equipo de redacción de DiegoCoquillat.com. Cuenta con profesionales tanto en el terreno de la hostelería, gastronomía y turismo, como en de las nuevas tecnologías e innovación.

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