Shortly after the pandemic was declared by the coronavirus Worldwide, restaurants have been forced to take action on the matter. Only by regaining security in their dining room do they have the chance to overcome an economic environment that is slowing down at great speed, affecting in a particularly harmful way the hospitality industry.
Recovering that security in the place is very complicated because for this they have to follow the guidelines that are imposed by national health organizations, usually in the form of capacity limitations, reduced hours with very early closing times and extreme disinfection measures, all of which involve a reorganization of the way the business operates and the human resources used to manage the premises.
Regarding the last point, the sanitation and disinfection of the establishment, one of the measures that are usually adopted is limitation of contact surfaces that can serve as a vector for the propagation of the virions of the SARS-2. The reduction of contact surfaces has led to the philosophy contactless or without contact that advocates eliminating those objects that can be handled by multiple people at some point.
To get a restaurant contactless, one of the first decisions made was the elimination of cash payment methods. Since the card involved the use of a numeric keypad (the one with the card reader) The adoption of alternative payment methods whose use had been explored only timidly so far was also prioritized; is the case of virtual wallets, as may be Google Pay O Apple Pay.
The problem later came with the autopedido kiosks with touch screen. It didn't take long for solutions based on voice commands to appear on the market, facial recognition, artificial intelligence and even holographic screens that allow you to manage the menu without touching anything.
It has also happened with one of the most common elements in restaurants: the letter. After a day, dozens of people handle the same letter, no matter what hand hygiene the clientele performs, This object is destined to become a disease transmitter now that we are in a second wave.
There are various ways in which restaurant menus, usually of paper with or without laminated protection, can be replaced by a higher version, which also has the potential to stay with us even after the pandemic. One of the simplest ways, available to all restaurants that have a app mobile, is the inclusion of the digital menu as part of a mobile application, on a specially designed tab.
The digital menu as part of the app mobile allows diners to consult available items even before entering the establishment. This has great added value in this coronavirus crisis: waiting times are minimized to the maximum, Visitors do not have to be given a margin to choose their dishes and the attention of the waiter can be done by the very fact. This in turn allows keeping the capacity of the premises below the legally stipulated limits., without having to sacrifice so many customers. The accessibility of digital menus in the apps is a plus point for the restaurateur, and its positive effect is not negligible at all.
Another possibility is the screen installation showing the menu at the establishment. In addition to strategic places next to the tables, some of these screens can be oriented facing the glass of the facade (if it exists) to project the menu outwards as a claim towards the passers-by who pass through the place.
A) Yes, screens with digitized menus would serve the same purpose as bar slates, cafes and restaurants that we are so used to. This format requires a somewhat larger initial investment, but it has the advantage of being understandable for all types of cohorts, not just for younger customers used to wearing their smartphones for all.
Another possibility is to use a remote server to host the digital menu, and that this can be accessed from the local with some type of code, how they help QR. Many companies specialized in this type of service have already emerged, Thanks to them, the restaurants only have to provide the information on their menus and the agency is in charge of delivering a system of digital menus for the perfectly functional establishment..
The digital menus accessible with QR codes collect the pros of the other two mentioned methodologies. On the one hand they are cheap to implement, are not incompatible with an early consultation (the web where the menus are hosted can be accessed at any time, QR code is not required to enter) and anyone with a modern phone can easily and easily use the camera to get the information they need through the codes on the tables, walls and similar places inside and outside the restaurant walls.
further, The use of digital menus in the midst of the coronavirus crisis can help the catering professional to take their premises to a new level of digital transformation. Digital menus, especially those that are implemented directly in apps mobiles managed by the house itself, allow a greater integration with payment methods contactless such as the aforementioned digital wallets and cryptocurrencies, but they also open the door to a more personalized service, to obtaining information on the consumption habits of diners, do not forget that now all the traceability of customer data is known, that can be capitalized through big data analysis and programs based on artificial intelligence and machine learning, as well as to serve as a funnel for convert occasional users into repeat customers (customer loyalty tools have never been so popular).
All these advantages, added to greater control over sanitation, make you get a restaurant contactless is a great asset that hoteliers are studying in detail now that the future that looms over the sector is, how much less, uncertain.