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TheFork and SevenRooms sign a strategic agreement to accelerate the digitization of hospitality in Europe and Australia

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TheFork, the leading online restaurant reservation platform from the Tripadvisor Media Group, announces its strategic partnership with SevenRooms, digital platform for collecting data and experiences of diners. In an increasingly digital world immersed in the recovery of the hospitality sector, TheFork and SevenRooms have joined forces to offer an exclusive and unique combination of services aimed at helping restaurants increase their online reservations and effectively manage diners' own experiences.. This partnership will take place in Australia, United Kingdom and other European countries such as Spain, Belgium, Italy, France, Netherlands and Sweden.

As part of this association, a bidirectional integration will be carried out between both systems. This will allow TheFork partner restaurants to gain access to SevenRooms' data-driven automated marketing and management platform., thus expanding its functionalities, in addition to continuing to use TheFork's yield management and reserve management technology. SevenRooms customers will be able to take advantage of TheFork's network of millions of diners, helping them fill their tables and get new customers. Combined, These cutting-edge tools will help restaurateurs build relationships with their diners and deliver exceptional experiences that turn those diners into repeat customers..

Continuing to support restaurants and after a challenging year of restrictions and closures, this agreement will allow restaurants have the best combination of technology of the moment and the market's leading online reservation platform, helping hoteliers solve complex operations, build stronger relationships with the most profitable diners and businesses in the long run.

“Innovation and agility are part of our DNA, and for more than 15 years, TheFork has partnered with key digital brands that help us deliver the best deal to our diners and the best technology to our restaurants”, comments Almir Ambeskovic, World CEO of TheFork. “In recent years, the restaurant industry has undergone a great evolution, and restaurants require even more advanced tools to address increasingly complex operational challenges. En TheFork, we have carefully analyzed these trends and have looked for the best way to help our partner restaurants, that is why we have decided to partner with SevenRooms. With this partnership, TheFork solves the complexity of operations for all types of restaurant segments. The combination of its cutting-edge technology together with our wide base of diners and the management capacity in the restaurant itself is something unique in the market”.

“SevenRooms has always strived to become the most open and connected front-of-house technology, available to all restaurateurs. Our partnership with TheFork, the world's largest global diner network will help us continue to do just that”, He said Joel Montaniel, CEO and founder of SevenRooms. “Through this association, we're helping restaurants get to know consumers wherever they are, fulfilling our promise to always put restaurants at the forefront, helping them to connect directly with diners through the reservation channels that interest them most. SevenRooms' international growth has increased exponentially in recent years and, this agreement, we will offer an even more attractive alternative to our customers looking to fill more tables, thanks to access to powerful booking channels such as TheFork and TripAdvisor. We look forward to continuing our partnership as we continue to expand our business in key international markets.”.

This agreement is a further step in the support to the hospitality industry that both TheFork and SevenRooms have provided during the last year.. With the hospitality industry experiencing a digital transformation accelerated by COVID-19, both companies have focused on providing solutions that support the digitization of restaurants, help them survive constraints and uncertainty and, as a last resort, address new consumer needs and requests. Throughout the pandemic, TheFork has worked tirelessly as the main digital ally of restaurants, dedicating almost 30 million dollars to help the sector adapt and recover in the 22 countries in which it operates.

In the same way, SevenRooms developed and launched new products for restaurants to safely reopen and drive new revenue streams, all while contributing more than 10 million dollars in licenses to reduce the financial difficulties of the sector. By combining the power of two world-influencing technologies, TheFork and SevenRooms will equip restaurants with the tools they need to face new challenges, recover faster and grow your business in a new era for catering.

This partnership will be implemented in key markets over the next few months., as local teams work on integrating their technologies, providing the best offer for restaurants and diners.

About the Author

Article by the editorial team of DiegoCoquillat.com. It has professionals both in the field of hospitality, gastronomy and tourism, and new technologies and innovation.

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