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TikTok Kitchen and its great delivery project is still in Coming Soon status

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that way, Food delivery at home is becoming more and more common. TikTok announced at the end of the previous year that he would value his experience in the Ecommerce with The concept has evolved in these two years of coexistence with the coronavirus 2022 dedicated exclusively to digital business. With this he hoped to strengthen his TikTok has been one of the latest giants to announce that they will have their own restoration initiative dedicated exclusively to digital business., TikTok has been one of the latest giants to announce that they will have their own restoration initiative dedicated exclusively to digital business.. But at the moment the project is still paralyzed, it seems that the launch is not being easy at all.

Let's Analyze This Tik Tok Strategy:

TikTok has been one of the latest giants to announce that they will have their own restoration initiative dedicated exclusively to digital business.

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TikTok Kitchen, una colaboración con Virtual Dining Concepts y Grubhub

Entrar en un mercado tan competitivo como el de la hostelería sin ayuda era imposible para TikTok. La rivalidad en este sector es extrema. Siendo conscientes de ello, la cúpula directiva de la RRSS optó por entablar una colaboración con Virtual Dining Concepts.

Virtual Dining Concepts es una empresa especializada en el desarrollo de marcas virtuales y cocinas fantasma. La compañía es más conocida por ser la responsable de lanzar los conceptos gastronómicos de decenas de personalidades, entre las cuales se encuentran el youtuber MrBeast, la cantante Mariah Carey o el actor Mario López.

Dentro de la colaboración establecida, VDC se encarga de gestionar las relaciones con los restaurantes asociados. Se trata de locales preexistentes que se comprometen a usar sus cocinas para preparar los platos que figuren en la carta de TikTok Kitchen cuando haya un pedido en su zona de influencia. Más tarde, el reparto es ejecutado por otro socio, Grubhub, que pone el colofón a esta interesante asociación.

¿Cómo funcionará TikTok Kitchen?

La apuesta de TikTok es muy interesante. Se basa en un menú líquido que irá cambiando con las modas gastronómicas que tengan lugar en la plataforma. El objetivo es incluir en la carta los platos que se viralicen.

Para empezar, TikTok Kitchen cuenta con ítems como la pasta con queso feta horneado, una smashburger (la típica hamburguesa «aplastada» que tan de moda está), las costillitas de mazorca y unas patatas fritas de pasta. Cada trimestre se actualizará el listado para reflejar los platos del momento, algo que sin duda propiciará las ventas a través de la plataforma.

Además, TikTok no será el único beneficiario de estas ventas. La RRSS se ha comprometido a acreditar como corresponde a los autores de los platos: «los beneficios generados por TikTok Kitchen se destinarán tanto como a apoyar al autor que inspiró el ítem del menú como a animar y asistir a otros creadores para que se expresen en la plataforma, en concordancia con la misión de TikTok de inspirar creatividad y traer alegría a sus usuarios».

TikTok y los restaurantes

De estas declaraciones del portavoz de TikTok queda claro que el contenido culinario cobrará mayor relevancia en la plataforma en el futuro próximo. La RRSS podría desbancar a Instagram como principal foco de atención del mundo foodie en las redes. Siendo así, es importante que los restaurantes con una fuerte presencia digital cuenten con un perfil activo en el sitio.

Por el momento, son pocas las marcas locales que tienen una presencia fuerte en esta web. Descontando al chef Jordi Cruz y los gigantes Starbucks, McDonald’s y Burger King, TikTok es territorio inexplorado para los restaurantes nacionales. Posicionarse pronto en la plataforma podría traer ventajas considerables en el futuro próximo aunque de momento su gran proyecto de delivery sigue en estado Coming Soon.

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Sobre el autor

Artículo realizado por el equipo de redacción de DiegoCoquillat.com. Cuenta con profesionales tanto en el terreno de la hostelería, gastronomía y turismo, como en de las nuevas tecnologías e innovación.

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