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Tripadvisor and TheFork (group TheFork) announce change of leadership in their board

  • Jelensperger, so far global CEO of TheFork, will join the CEO and co-founder of Tripadvisor, Stephen Kaufer, on the newly created Advisory Board for TheFork with the aim of overseeing the group's strategy and growth
  • Ambeskovic will assume the position of CEO of TheFork group from 1 March 2021, leading the development of strategies and global operations of the company

Tripadvisor, the world's largest travel platform, y TheFork (group to which ElTenedor belongs), the app leading online restaurant reservations, today announced a transition in the global management and leadership of TheFork group.

The co-founder and so far CEO of The Fork group, Bertrand Jelensperger, has announced its intention to move to a position on the Advisory Committee effective 1 April 2021. In this newly created leadership position, Bertrand to Join Tripadvisor CEO and Co-Founder, Stephen Kaufer, in order to oversee the strategy and growth of TheFork group.

After this change in the directive, Almir Ambeskovic has been appointed as the new CEO of TheFork group worldwide. In this position, Almir will be responsible for establishing TheFork's business strategy and leading the brand's global operations., including operations in the twenty-two countries in which the company operates.

“Bertrand has made TheFork a truly special business, one that connects diners and travelers with culinary experiences and cultures from around the world. I cannot thank Bertrand enough for his collaboration and dedication during these last years, and I look forward to working with him and Almir to continue the expansion and growth of TheFork ”, ha dicho Stephen Kaufer, CEO and co-founder of Tripadvisor, Inc. “I know Almir will continue to innovate and expand new services, as the new digital payment from the app, facilitating diners to continue supporting their favorite restaurants ".

“I am firmly committed to this new challenge and to the opportunity to continue growing TheFork together with Bertrand and Steve.. We have a global leadership position and TheFork is a beloved brand, poised to grow as market conditions improve “, Almir Ambeskovic pointed out, new CEO of TheFork group. “I am honored by the trust and faith that Bertrand and Steve have placed in me. ".

“Our opportunities to emerge from this pandemic are endless, as we help hospitality around the world fill their restaurants with a global community of diners looking to eat and dine out again. We will be together with the hoteliers to support them in their reopening and in this new post-pandemic era ", has added Ambeskovic.

Before being appointed CEO of the company, Almir was vice president of sales and marketing at TheFork, position in which he was responsible for the growth of the business in 22 markets in which the company operates. further, Almir has directly led several countries as Regional Director of TheFork since 2015. He began his career at TheFork in 2014 as Country Manager of Italy after the acquisition, by Tripadvisor, of RestOpolis, an online restaurant reservation startup that he founded and directed from 2011.

Born in Sarajevo in 1977, Almir started his career as a consultant and entrepreneur in the new technologies sector. First as an entrepreneur, founding 3 Business, and then as one of the directors of a leading digital company like TheFork, Almir has always been an active mentor and has committed to innovation in Italy. In 2012, Almir created and presented the first Italian TV show about startups and innovation. He was also vice president of the group of young entrepreneurs of Assolombarda, with responsibilities in marketing and startups, for six years until 2016.

History of TheFork (ElTenedor in Spain)

Bertrand Jelensperger cofundó TheFork en 2007. The company, that started operating in France, Spain and Switzerland, was acquired in 2014 por Tripadvisor Media Group, as the brand specialized in restaurant reservations within the group. Through mergers and acquisitions and organic growth, TheFork has become the leading app for discovering and booking restaurants online in Europe, Latin America and Australia. Before the pandemic, more than five million diners used the app every month to go out to dinner. In 2016, Bertrand also created and ran Tripadvisor Restaurants Solutions, a division within the company dedicated to creating marketing and reputation management solutions for the more than five million restaurants that are part of the Tripadvisor platform.

"The 15 TheFork's early years have been an exceptional journey, both for the business and for me personally. I would like to thank all the restaurants and diners who continue to trust us year after year. Of course, I also want to thank my current and past colleagues, For the support, the corporate culture they have built and the work they have done that have made TheFork a true Internet Success Story”, has commented Bertrand Jelensperger, Outgoing CEO and Co-Founder of TheFork.

"After 6 years of close collaboration with Almir, I am very excited that he and the current team continue with the mission of simplifying and democratizing 'dining out'. I know that we can count on Almir and his team to continue helping diners to live unforgettable experiences in restaurants and to continue supporting hoteliers in building good businesses ".

About the Author

Article by the editorial team of DiegoCoquillat.com. It has professionals both in the field of hospitality, gastronomy and tourism, and new technologies and innovation.


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