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Twitter ficha a 17 cooks to enhance #FoodPorn

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And no doubt the contents are the contribution of principal value of any social network self-respecting, whether they are based on texts, links, photos or videos. But so far none of the major social channels of information and communication had made such a clear commitment as today want to share.

And is that according Twitter on his blog published, created what has christened the “Twitter Food Council”, a kind of gastronomic council with the aim of a group of chefs along with some relevant influencers regularly participate in talks through this social network with original content related to the world and culture of food. The #FoodPorn is fashionable and each time brings together a wider group of foodies around gastronomy.

This group 17 Experts will be captained by Chef Alex Guarnaschelli (@Guarnaschelli) which has 456K followers on Twitter, along with other influential chefs representing different types of cuisines and interests. Highlighting the Spanish chef José Andrés. These, a través de Twitter, Periscope Vine or share content, conversations and participate in events both digital and face.

How could it be otherwise all communication revolves around a hashtag, specifically chosen is #FoodFlock, allowing anyone who wants to talk about food or interact with board members can use this label to make.

The objective of Twitter with this action seems clear, And it is stimulate the conversation and generate content around the world of food and gastronomy, since it is aware that this inspires and attracts many users said social network. You want to connect through #FoodPorn and food-related content, people from anywhere in the world.

But, How will this idea is working to Twitter?

If we analyze the data from the day 1 of August, as you can be seen in the following chart obtained by monitoring tool Brandwatch, there has been different intensity levels, So far the greater number of messages was released later that month. The amount of global interactions do not seem too relevant.

Graphic obtained by monitoring tool Brandwatch. From the 1 August measures activity and posts twitter #FoodFlock.

In the last two months, the days of the week more interactivity has been the hashtag Friday, which makes sense if you think of a content related to gastronomy and leisure. The day less, Sundays.

 The days of the week has been more interactivity have been on Fridays, which makes sense if you think of a content related to gastronomy and leisure. Sundays are the days with less interaction.

by genre, although there is some equality, highlight the tweets shared by users against the men sent by users.

As we can obseervar, highlight the tweets shared by users against the men sent by users.

The “topics” or terms related to the main label, They refer mostly to World Food or food, especially highlighting the hash #FoodCrushFriday

Entre los topics de twitter destaca especialmente el hash #FoodCrushFriday.

Entre los usuarios que mas están utilizando la etiqueta destaca el propio twitter a través de su cuenta @Twitterfood donde está promoviendo la mayoría del contenido, en concreto en estos dos meses ha lanzado 117 tweets con 318 retweets, lo que supone un total de 435 interacciones entorno a #FoodFlock.

Es el propio twitter, a través de su cuenta @Twitterfood quien está promoviendo la mayoría del contenido.

Aquí tienes una lista de aquellos hashtags que también se están utilizando junto con el principal, así como su impacto en impresiones.

Listado de aquellos hashtags que también se están utilizando junto con el principal, así como su impacto en impresiones.

Por último, y en relación a la geolocalización mundial del contenido relacionado con esta temática, se focaliza básicamente en Estados Unidos, en el resto del mundo es muy residual.

La temática promovida en Twitter por el movimiento #FoodFlock está obteniendo una especial relevancia en EEUU.

En definitiva, una nueva línea de acción que ha puesto en marcha Twitter y que pretende dinamizar a través de influencers una temática con el objetivo fundamental de generar nuevos contenidos que aporten valor conversacional y que enriquezca la experiencia de los usuarios. Algo que previsiblemente pude ser trasladable a otras redes sociales, otros sectores e incluso otros países.

Termino este artículo con la lista de los 17 miembros del “Consejo Gastronómico de Twitter”:

1.- Alex Guarnaschelli: @guarnaschelli, famosa cocinera
2.- Adam Rapoport: @rapo4, editor jefe de Bon Appetit
3.- Amanda Hesser: @amandahesser, CEO de Food52
4.- Anne Burrell: @chefanneburrell, famosa cocinera
5.- Ayesha Curry: @ayeshacurry, famosa cocinera
6.- Carla Hall: @carlahall , famosa cocinera
7.- Curtis Stone: @CurtisStone , famoso chef
8.- Geoffrey Zakarian: @gzchef, famoso chef
9.- Giada De Laurentiis: @GDeLaurentiis, famosa cocinera
10.- Graham Elliot: @grahamelliot, famoso chef
11.- José Andrés: @chefjoseandres, famoso chef
12.- Marcus Samuelsson: @MarcusCooks, famoso chef
13.- Michael Mina: @ChefMichaelMina, famoso chef
14.- Tsai Ming: @mingtsai, famoso chef @mingtsai
15.- Michael Symon: @chefsymon, famoso chef
16.- Nilou Motamed: @niloumotamed, editor jefe de Food & Wine
17.- Rick Bayless: @Rick_Bayless, famoso chef

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Sobre el autor

CEO de DiegoCoquillat.com y director de la EscuelaDiegoCoquillat.com, profesor, consultor, conferenciante y emprendedor incorregible. Si no lo encuentras por aquí, busca cerca del mar. Pasión por las nuevas tecnologías y los restaurantes…pasión por la vida.

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