Join the INNOVATION CLUB RESTAURANT biggest in the world

Twitter ficha a 17 cooks to enhance #FoodPorn

2

And no doubt los contenidos son el aporte de valor principal de cualquier red social self-respecting, whether they are based on texts, links, fotografías o vídeos. Pero hasta ahora ninguno de los grandes canales sociales de información y comunicación había hecho una apuesta tan clara como la que hoy quiero compartir contigo.

And is that according publicaba Twitter en su blog, ha creado lo que ha bautizado como el “Twitter Food Council”, una especie de consejo gastronómico con el objetivo de que un grupo de relevantes cocineros junto con algunos influencers regularly participate in talks a través de esta red social mediante contenidos originales relacionados con el mundo y la cultura de los alimentos. The #FoodPorn is fashionable and each time brings together a wider group of foodies around gastronomy.

This group 17 Experts will be captained by Chef Alex Guarnaschelli (@Guarnaschelli) which has 456K followers on Twitter, junto con otros cocineros influyentes que representan diferentes tipos de cocinas e intereses. Highlighting the Spanish chef José Andrés. These, a través de Twitter, Periscope Vine or share content, conversations and participate in events both digital and face.

How could it be otherwise all la comunicación gira entorno a un hashtag, specifically chosen is #FoodFlock, lo que permite que cualquier persona que quiera conversar sobre los alimentos o interactuar con los miembros del consejo puede utilizar esta etiqueta para hacerlo.

The objective of Twitter with this action seems clear, And it is stimulate the conversation and generate content around the world of food and gastronomy, ya que es consciente de que este sirve de inspiración y atrae a muchos usuarios a la citada red social. You want to connect through #FoodPorn and food-related content, people from anywhere in the world.

But, How will this idea is working to Twitter?

If we analyze the data from the day 1 of August, como se puede apreciar en el siguiente gráfico obtenido gracias a monitoring tool Brandwatch, there has been different intensity levels, So far the greater number of messages was released later that month. La cantidad de interacciones globales no me parece excesivamente relevante.

Graphic obtained by monitoring tool Brandwatch. From the 1 August measures activity and posts twitter #FoodFlock.

In the last two months, los días de la semana que mayor interactividad ha tenido el hashtag han sido los viernes, which makes sense if you think of a content related to gastronomy and leisure. The day less, Sundays.

 The days of the week has been more interactivity have been on Fridays, which makes sense if you think of a content related to gastronomy and leisure. Sundays are the days with less interaction.

by genre, although there is some equality, highlight the tweets shared by users against the men sent by users.

As we can obseervar, highlight the tweets shared by users against the men sent by users.

The “topics” or terms related to the main label, hacen referencia en su mayoría al mundo Food o de los alimentos, especially highlighting the hash #FoodCrushFriday

Among the topics of twitter particularly highlights the hash #FoodCrushFriday.

Among users who are using the label more highlights the twitter itself through its own @Twitterfood where he is promoting the most content, in particular in these two months it has launched 117 tweets con 318 retweets, representing a total of 435 environment interactions #FoodFlock.

It is the twitter own, through its @Twitterfood of who is promoting the most content.

Here is a list of those Hashtags are also being used along with the main, and their impact on impressions.

List of those hashtags that are also being used along with the main, and their impact on impressions.

By last, and in relation to the global geolocation of content related to this subject, It focuses primarily in the United States, in the rest of the world it is very residual.

The theme promoted by the #FoodFlock Twitter movement is gaining special importance in the US.

Definitely, a new line of action has been launched and aims Twitter energize influencers through a thematic with the fundamental objective of generate new content Conversational that provide value and enrich the user experience. Something that could foreseeably be transferable to other social networks, other sectors and even other countries.

I conclude this article with the list of 17 members of “Gastronomic advice Twitter”:

1.- Alex Guarnaschelli: @guarnaschelli, famous cook
2.- Adam Rapoport: @ rapo4, jefe editor of Bon Appetit
3.- Amanda Hesser: @amandahesser, CEO de Food52
4.- Anne Burrell: @chefanneburrell, famous cook
5.- Ayesha Curry: @ayeshacurry, famous cook
6.- Carla Hall: @carlahall , famous cook
7.- Curtis Stone: @CurtisStone , Celebrity chef
8.- Geoffrey Zakarian: @gzchef, Celebrity chef
9.- Giada De Laurentiis: @GDeLaurentiis, famous cook
10.- Graham Elliot: @grahamelliot, Celebrity chef
11.- Jose Andres: @chefjoseandres, Celebrity chef
12.- Marcus Samuelsson: @MarcusCooks, Celebrity chef
13.- Michael Mina: @ChefMichaelMina, Celebrity chef
14.- Tsai Ming: @mingtsai, famoso chef @mingtsai
15.- Michael Symon: @chefsymon, Celebrity chef
16.- Nilou Motamed: @niloumotamed, chief editor of Food & Wine
17.- Rick Bayless: @Rick_Bayless, Celebrity chef

Twitter ficha a 17 cooks to enhance #FoodPorn
5 (100%) 1 vote

About the Author

Diego Coquillat

Director and CEO of DiegoCoquillat.com, teacher, consultant, lecturer and entrepreneur incorrigible. If you can not find it here, search near the sea. Passion for new technologies and restaurants ... passion for life.

Subscribe

2 Comments

Leave a comment