A restaurant in New Zealand has decided to include a list of standards of behavior in their children's menus. As a restaurant manager “Ponsonby Road’s Prego”, Brandon Lela-ulu, adoptó after receiving complaints from customers que aseguraban que no regresarían al establecimiento debido a la mala conducta que varios niños habían mostrado.
Among the rules, established a little over a year, se encuentran not run inside the restaurant o saltar encima del mobiliario. Brandon says that before adopting this measure, hand wanted to know your customers what they thought about the initiative. “Preguntamos a nuestros clientes habituales con hijos su punto de vista y solamente uno de ellos dijo que se sentiría ofendido”, Explain.
further, Brandon says that this measure It has also been carried out for security reasons. On the busiest days, there are a large number of waiters walking around with trays full of knives and glasses. Whatever the reason, esta decisión ha sido supported by the Asociación de Restaurantes New Zealand, because it believes that will help children become better diners.
Tendency of future or fad?
Near a 5% establishments de restauración y hostelería de España han prohibido la entrada de menores en sus locales. A figure that seems to be increasing every year, and that It has generated much controversy in society. Proof of this was the important discussion that was generated after the announcement by Renfe the car in silence. A car where children under 14 years are not admitted.
There are many proponents of such initiatives, what las consideran como simples acciones de marketing for restaurants and other services. Compare it with the fact that there are also establishments specially designed for people with pets or to a public gay. Simply This is another niche market. further, They consider la cifra de estos servicios está creciendo de la misma forma que cada día aumentan los lugares destinados a clientes con familias.
Others, instead, They think these measures They are discriminatory. They believe that if carried out with another kind of public, such as single people, some initiatives would be considered out of place. But when dealing with customers who can not defend themselves or are not seen as human beings with all the rights that entails, It is overlooked. Undoubtedly, dos visiones del asunto completamente diferentes que aún no han encontrado un punto en común.
Measures that are crossing borders
More and more establishments in different countries are joining such measures.
Uno de ellos es un Roma restaurant especializado en pescados llamado “The Fraschetta del Pesce”, y que ha colgado el sign "No Children". A fact that has caused a stir and has brought his case to appear in the news. The restaurant manager, Magliozzi, He explains that "do not forbid them entry as such, I'm just saying that is not welcome the presence of children under five, unless they come with parents who control them ". further, ensures not see any problem with that prohibition.
Recently, another Spanish property is added to the list. The restaurant Fuente la Lloba de Asturias, specified on its website reserves "Due to the characteristics of the premises and to maintain a peaceful environment, Please both babies and children under six years NO They are included in reserves. Thank you”.
And you, what do you think?, ¿estrategia de marketing o medida discriminatoria?