American restaurants and bars are unique when it comes to inventing excuses days of celebration or to make a special cup. every month, in the calendars with marketing activities for restaurants we publish, the vast majority of ideas come from the United States but the last promotion that has come to our ears, it is certainly the most gamberra of which we have discovered in recent months.
Because from now, whenever the President Donald Trump fire an officer of his government, the restaurant The Bird will make a happy hour with beers, drinks and wines at a reduced price, as we read this last week in the online medium washingtonian.com.
This measure was put into effect permanently following the departure of controversial adviser Steve Bannon White House, but it had its beginnings when Trump "loaded" Anthony Scaramucci, who he was fired when only wore 10 days as communications director.
— The Bird DC (@thebirddc) 18 August 2017
Happy Hour when Trump "loaded" to someone on your team
After this sounded scandal, The Bird they felt inspired to invent a new cocktail called “the Mooch”, in honor of Dripping collaborators and advisers of the President which it occurs in an almost daily basis.
A restaurant worker named Stephan Antoniewicz, It was the one who had the idea to tell your manager that staff turnover at the White House is so common that "is not a trickle, It's like when it pours ", so when there is "political storm" in the Oval Office, The Bird everyone is invited to a Mooch, or whatever you want.
Whether the recent dismissal of Steve Bannon, Bird will devise a new specific cocktail, the official response has been that: "not for the moment, but we could do based on one of the brands Absenta we have in our local, the so-called 'Dead before dawn' that would perfect ", According to statements by the management of The Bird.
The Bird: una acción de marketing digna de analizar
Sin duda, esta es una buena muestra de la actitud de “reir por no llorar” que mantienen muchos estadounidenses ante la resignación de encontrarse dirigidos por un presidente como Trump. Deciden sacarle partido al menos en forma de una promoción graciosa para el restaurante. Porque lo cierto es que no es gracioso sino dramático ya que la situación de la que se está hablando trata de importantes decisiones políticas en uno de los países más influyentes del mundo.
En cualquier caso, es un magnífico ejemplo de cómo podemos revitalizar la vida de nuestro negocio con promociones divertidas que nos ayuden a conseguir nuevos clientes y generar más ingresos.