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HIP returns, the biggest event of innovation to drive your establishment to another level


He 2020 starts with a date marked on the calendar of all catering professionals: of the 24 al 26 February comes the new edition HIP – Horeca Professional Expo, Horeca innovation event that gathers every year in IFEMA (Madrid) the latest solutions, trends and business models to improve the competitiveness of this industry.

#HIP2020 bring together more than 30.000 professionals, "Most of whom are owners or managers who make decisions in their hotel and catering business and attending HIP to see the latest concepts, Business models, trends and solutions in all areas to improve their businesses and increase their competitiveness in a sector in continuous evolution and growth ", Explain Manel Bueno, director of HIP.

The success formula, en Hospitality 4.0 Congress

The largest international innovation congress for hotels and restaurants this year will become a laboratory of knowledge in which, during three days, more of 450 international experts in 10 auditoriums reformulate the rules of the sector to show the formula of success for your business.

This new edition of the congress is the most comprehensive conference program with which to discover the essential management tools, operations, f&b, digitization, cost effectiveness, sustainability and customer experience for your business, more than 20 summits with agendas specific to each professional profile.

Dark Kitchens, robotics and revolution in the room, news from 2020

Hospitality 4.0 Congress aims to respond to current issues of concern to hoteliers and show the latest trends. Thus, Among the new Congress highlights Foodservice Robotics Pioneers to give discover the new role robots play in feeding the future or new models that appear to robotics. Las dark kitchens, el delivery y el food on demand also they charge special role in New Concepts with the latest trends in FoodTech, investment and business strategy. -Congress Revolution in Leadership and Management Room in Room- It is another innovation that created to promote new trends and management systems in new experiences dining room.

These new products join others and recurrent summits in HIP as Restaurant Trends, Hotel Trends, Supply Chain Summit, Agenda USA, the Digital Agenda, Perfect Restaurant Project, People Product Planet, Culinary Action, Bar & Co, Cook Room, Bar Ideas, el Digital Gastronomy & Hospitality Startup Forum o los The Best Digital Restaurant Awards, among others.

The reference meeting pear restorers

More than 500 firms and expanding its exhibition space 40.000 square meter, HIP has become the reference meeting of the sector to offer a unique added value to restorers through three pillars: the largest international congress of innovation for the sector in which inspiration and define new business strategies, an exhibition area with more innovative products and solutions, and various networking events at the highest level to find partners and build alliances.

An indispensable event for catering professionals seeking the differential element and create a new customer experience with the latest developments, trends, and innovative concepts to take their business to a new dimension.

50% discount on your pass, sign up here

Diegocoquillat.com, Media Partner officer HIP2020 invites you to visit the 24 al 26 February 2020 Madrid - IFEMA. Get your Business or Premium VIP pass a 50% off With the code: HIP20DQ50.

About the Author

Article by the editorial team of DiegoCoquillat.com. It has professionals both in the field of hospitality, gastronomy and tourism, and new technologies and innovation.


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