Course Online Digital Marketing and Innovation for Restaurants

The only course of Spanish digital marketing exclusively for the hospitality industry. Taught by Diego Coquillat, investigator, professor at several universities and renowned digital expert in the field at national and international level

What are the objectives of the course?

The new technologies, Digitization and innovation are disruptively transforming the restaurant industry and how they relate to their customers, its employees and its suppliers.

The aim of the training is to know and understand the new opportunities related professionals offer hospitality thanks to this new online universe that allows them to be closer than ever to its customers. This requires mastering the techniques, the tools and identify the benefits that these new environments generate and that guarantee increased profitability in restaurant-related businesses, hospitality and gastronomy.

To whom is this course?

  • The owners or employees interested in catering businesses evolve and take advantage of new opportunities that digitization is leading in the sector.
  • Students hospitality and gastronomy who want to expand their knowledge of the latest techniques and digital marketing tools.
  • To all professionals or students who are committed to marketing the hospitality industry and want to acquire specific knowledge about it.
  • To all those who need to learn one of the new professions that is increasingly demanded by the hospitality industry.

Methodology and advantages of the course

  • Training 100% online at your own pace
  • Live classes with Diego Coquillat
  • Tutorship of the course with advice and resolution of questions
  • Access templates, Extras and exclusive material
  • Tests intermediate knowledge acquired
  • Final evaluation of the student
  • Certificate of completion of the course
  • Inclusion in EscuelaDC Alumni networking group
  • 1 year of free access to the ClubDiegoCoquillat

Course Online Digital Marketing and Innovation for Restaurants

The only course of Spanish digital marketing exclusively for the hospitality industry. Taught by Diego Coquillat, investigator, professor at several universities and renowned digital expert in the field at national and international level

What are the objectives of the course?

The new technologies, Digitization and innovation are disruptively transforming the restaurant industry and how they relate to their customers, its employees and its suppliers.

The aim of the training is to know and understand the new opportunities related professionals offer hospitality thanks to this new online universe that allows them to be closer than ever to its customers. This requires mastering the techniques, the tools and identify the benefits that these new environments generate and that guarantee increased profitability in restaurant-related businesses, hospitality and gastronomy.

To whom is this course?

  • The owners or employees interested in catering businesses evolve and take advantage of new opportunities that digitization is leading in the sector.
  • Students hospitality and gastronomy who want to expand their knowledge of the latest techniques and digital marketing tools.
  • To all professionals or students who are committed to marketing the hospitality industry and want to acquire specific knowledge about it.
  • To all those who need to learn one of the new professions that is increasingly demanded by the hospitality industry.

Methodology and advantages of the course

  • Training 100% online at your own pace
  • Live classes with Diego Coquillat
  • Tutorship of the course with advice and resolution of questions
  • Access templates, Extras and exclusive material
  • Tests intermediate knowledge acquired
  • Final evaluation of the student
  • Certificate of completion of the course
  • Inclusion in EscuelaDC Alumni networking group
  • 1 year of free access to the ClubDiegoCoquillat

COURSE PROGRAM

COURSE PROGRAM

Topic 1: Restaurants 2.0, a new digital era


1.1.- Disruptive new digital model in hospitality
1.2.- The theory of the 5P's created by Diego Coquillat
1.3.- Map of digital competition
1.4.- strategic analysis of websites 2.0
1.5.- Tools and Technologies

Topic 2: Instagram, the social network of restaurants


2.1.- Evolution and Instagram keys for restaurants
2.2.- Contents and revitalization of the community
2.3.- Best Instagram tools and tricks for restaurants
2.4.- Instagram 4.0, social network business network
2.5.- strategic analysis and results

Topic 3: Whatsapp professional for restaurants


3.1.- Whatsapp Business, marketing tool for companies
3.2.- Setting up an account for restaurants
3.3.- Managing messages and quick responses
3.4.- Creating catalogs of products or services
3.5.- Customer management through labels

Topic 4: Facebook Ads, ads to attract customers


4.1.- Planning a strategy in Social Ads
4.2.- Creating a campaign on Facebook Ads Manager
4.3.- Targeting in ad campaign
4.4.- Segmenting the potential customer
4.5.- Conducting high-impact ads

Topic 5: Google My Business, positioning web


5.1.- Administration and management of page Google
5.2.- And dynamic content generation
5.3.- Statistics and information obtained
5.4.- strategic analysis and results
5.5.- Google Ads, ads and promotions

Topic 6: Advisor for restaurant management


6.1.- Administration and management of the page on TripAdvisor
6.2.- Enrichment and more dynamic profile
6.3.- Main key algorithm Tripadvisor
6.4.- strategic analysis and results
6.5.- Tripadvisor Premium y Ads, ads and promotions

Topic 7: Online Reputation, Management comments


7.1.- Introduction to online reputation
7.2.- The 4 dimensional online reputation for restaurants
7.3.- Traceability of customer feedback
7.4.- Work plan and incentives in a reputation system
7.5.- Tools and applications to optimize management

Topic 8: Delivery Marketing + Ecommerce


8.1.- Sale of digital products for restaurants
8.2.- Management of online reservations and gift cards
8.3.- Digital strategy for delivery and take away
8.4.- Digital promotion, Delivery Ads
8.5.- Smart or digital pricing

Topic 9: Digital tools for restaurants


9.1.- Digital productivity tools and management
9.2.- Online resources for generating content
9.3.- Monitoring of issues and trends in the sector
9.4.- Management and implementation of email marketing
9.5.- Other tools and applications for restaurants

Topic 10: Restaurants 4.0, smart and connected


10.1.- Introduction to innovations 4.0 Hospitality
10.2.- The digital moving cuisine
10.3.- artificial intelligence and virtual assistants for hospitality
10.4.- Internet of things and robotics
10.5.- Big Data, the power of data in the sector

Institutions and training companies are cooperating with

Institutions and training companies are cooperating with