Course Online Digital Marketing and Innovation for Restaurants

The only course of Spanish digital marketing exclusively for the hospitality industry. Taught by Diego Coquillat, investigator, professor at several universities and renowned digital expert in the field at national and international level

What are the objectives of the course?

The new technologies, digitization and innovation are disruptively transforming the restaurant industry and the way restaurants engage with their customers, its employees and its suppliers. The aim of the training is to know and understand the new opportunities that professionals related to the hospitality industry have thanks to this new online universe that allows them to be closer than ever to their customers. This requires mastering the techniques, the tools and identify the benefits that these new environments generate and that guarantee increased profitability in restaurant-related businesses, hospitality and gastronomy.

To whom is this course?

  • To the hospitality business owners or employees interested in evolving and taking advantage of the new opportunities that digitization is causing in the sector.
  • To the hotel or gastronomy students who want to expand their knowledge in the latest digital marketing techniques and tools.
  • To all marketing professionals or students who are committed to the hospitality sector and want to acquire specific knowledge about it.
  • To all those who need to learn one of the new professions that the hospitality industry is increasingly in demand.

Methodology 100% Online

LIVE ONLINE CLASSES: 12 hours of live classes through Zoom, 8 1.5h classes

E-LEARNING PLATFORM: Includes the recording of the classes taught, templates, practices and downloadable material

WHATSAPP PRIVATE GROUP: With the rest of the students, for support, support and networking

EVALUATION TESTS: Tests that measure student learning and evolution

SCHOOL TITLE DIEGO COQUILLAT: Awarded by the school that certifies the attendance and completion of the course

Course Online Digital Marketing and Innovation for Restaurants

The only course of Spanish digital marketing exclusively for the hospitality industry. Taught by Diego Coquillat, investigator, professor at several universities and renowned digital expert in the field at national and international level

What are the objectives of the course?

The new technologies, digitization and innovation are disruptively transforming the restaurant industry and the way restaurants engage with their customers, its employees and its suppliers. The aim of the training is to know and understand the new opportunities that professionals related to the hospitality industry have thanks to this new online universe that allows them to be closer than ever to their customers. This requires mastering the techniques, the tools and identify the benefits that these new environments generate and that guarantee increased profitability in restaurant-related businesses, hospitality and gastronomy.

To whom is this course?

  • To the hospitality business owners or employees interested in evolving and taking advantage of the new opportunities that digitization is causing in the sector.
  • To the hotel or gastronomy students who want to expand their knowledge in the latest digital marketing techniques and tools.
  • To all marketing professionals or students who are committed to the hospitality sector and want to acquire specific knowledge about it.
  • To all those who need to learn one of the new professions that the hospitality industry is increasingly in demand.

Methodology and advantages of the course

LIVE ONLINE CLASSES: 12 hours of live classes through Zoom, 8 1.5h classes

E-LEARNING PLATFORM: Includes the recording of the classes taught, templates, practices and downloadable material

WHATSAPP PRIVATE GROUP: With the rest of the students, for support, support and networking

EVALUATION TESTS: Tests that measure student learning and evolution

SCHOOL TITLE DIEGO COQUILLAT: Awarded by the school that certifies the attendance and completion of the course

COURSE PROGRAM

COURSE PROGRAM

Topic 1: Restaurants 2.0, a new digital era


1.1.- Disruptive new digital model in hospitality
1.2.- The theory of the 5P's created by Diego Coquillat
1.3.- Map of digital competition
1.4.- strategic analysis of websites 2.0
1.5.- Tools and Technologies

Topic 2: Google My Business, positioning web


2.1.- Administration and management of page Google
2.2.- And dynamic content generation
2.3.- Statistics and information obtained
2.4.- strategic analysis and results
2.5.- Google Ads, ads and promotions

Topic 3: Instagram, the social network of restaurants


3.1.- Evolution and Instagram keys for restaurants
3.2.- Contents and revitalization of the community
3.3.- Best Instagram tools and tricks for restaurants
3.4.- Instagram 4.0, social network business network
3.5.- strategic analysis and results

Topic 4: Advisor for restaurant management


4.1.- Administration and management of the page on TripAdvisor
4.2.- Enrichment and more dynamic profile
4.3.- Main key algorithm Tripadvisor
4.4.- strategic analysis and results
4.5.- Tripadvisor Premium y Ads, ads and promotions

Topic 5: Whatsapp professional for restaurants


5.1.- Whatsapp Business, marketing tool for companies
5.2.- Setting up an account for restaurants
5.3.- Managing messages and quick responses
5.4.- Creating catalogs of products or services
5.5.- Customer management through labels

Topic 6: Facebook Ads, ads to attract customers


6.1.- Planning a strategy in Social Ads
6.2.- Creating a campaign on Facebook Ads Manager
6.3.- Targeting in ad campaign
6.4.- Segmenting the potential customer
6.5.- Conducting high-impact ads

Topic 7: Online Reputation, Management comments


7.1.- Introduction to online reputation
7.2.- The 4 dimensional online reputation for restaurants
7.3.- Traceability of customer feedback
7.4.- Work plan and incentives in a reputation system
7.5.- Tools and applications to optimize management

Topic 8: Ecommerce, digital commerce


8.1.- Sale of digital products for restaurants
8.2.- Management of online reservations and gift cards
8.3.- Digital strategy for delivery and take away
8.4.- Digital promotion, Delivery Ads
8.5.- Smart or digital pricing

Tools you will learn in the course

Opinions of Diego Coquillat School Students

Este curso ha supuesto para mi una afirmación de los conocimientos que ya tenía y a la vez una ampliación profunda sobre el marketing digital. Dándome acceso a nuevas plataformas y herramientas digitales que sin duda alguna podré poner en práctica en mi día a día.

Mònica Sanmartí (Spain)

Mònica Sanmartí (Spain)

Sales Responsible

El curso me ha encantado, estudiar con Diego Coquillat ha sido toda una experiencia. El enfoque desde como él nos enseña la transformación del mundo digital de los restaurantes es excelente, a very clear and objective vision of what is happening today within the food industry in the digital world. No tengo más que agradecerle a Diego por compartir con nosotros su conocimiento.

Miguel de la Torre (USA)

Miguel de la Torre (USA)

Manager Restaurant

Es un curso muy práctico e intuitivo que te muestra como sacar el máximo provecho de las redes sociales y plataformas digitales para tu organización. further, are you updated, in real time, with the latest trends in the digital market, as well as allowing you to discover which are the biggest trends in your own business environment. I would also highlight the interaction with other classmates with whom a lot of relevant information is shared and that shows you different ways of thinking and business models. Definitely, el curso a colmado mis expectativas y me ha permitido descubrir que hay infinidad de maneras de mejorar las estrategias digitales de mi organización.

Jose Maria Caro (Mexico)

Jose Maria Caro (Mexico)

R&D Luxury Hotels

Bonus course through FUNDAE (State Foundation for Employment)

Education Partner

Institutions and training companies are cooperating with

Tools you will learn in the course

Opinions of Diego Coquillat School Students

Este curso ha supuesto para mi una afirmación de los conocimientos que ya tenía y a la vez una ampliación profunda sobre el marketing digital. Dándome acceso a nuevas plataformas y herramientas digitales que sin duda alguna podré poner en práctica en mi día a día.

Mònica Sanmartí (Spain)

Mònica Sanmartí (Spain)

Sales Responsible

El curso me ha encantado, estudiar con Diego Coquillat ha sido toda una experiencia. El enfoque desde como él nos enseña la transformación del mundo digital de los restaurantes es excelente, a very clear and objective vision of what is happening today within the food industry in the digital world. No tengo más que agradecerle a Diego por compartir con nosotros su conocimiento.

Miguel de la Torre (USA)

Miguel de la Torre (USA)

Manager Restaurant

Es un curso muy práctico e intuitivo que te muestra como sacar el máximo provecho de las redes sociales y plataformas digitales para tu organización. further, are you updated, in real time, with the latest trends in the digital market, as well as allowing you to discover which are the biggest trends in your own business environment. I would also highlight the interaction with other classmates with whom a lot of relevant information is shared and that shows you different ways of thinking and business models. Definitely, el curso a colmado mis expectativas y me ha permitido descubrir que hay infinidad de maneras de mejorar las estrategias digitales de mi organización.

Jose Maria Caro (Mexico)

Jose Maria Caro (Mexico)

R&D Luxury Hotels

Bonus course through FUNDAE (State Foundation for Employment)

Education Partner

Institutions and training companies are cooperating with