Online Course on Restaurants 4.0: Inteligencia Artificial y Marketing Avanzado

What is the objective of the training?

Artificial intelligence and digital marketing are redefining the rules of the game in hospitality and restaurants, offering tools and strategies that enhance operational efficiency, personalize the customer experience and maximize profitability. This course aims to train professionals in the sector in:
  • Understand the fundamentals of artificial intelligence and its practical applications in digital marketing for restaurants.
  • Create advanced digital marketing strategies, using AI to personalize promotions, segment audiences and measure results in real time.
  • Apply technologies 4.0, such as Big Data analysis and robotics, to improve digital campaigns and boost customer interaction.
  • Improve restaurant profitability by optimizing operations, reducing costs and increasing your presence in a highly competitive online environment.

This course focuses on practical learning, combining innovative tools with real cases, para que los participantes puedan implementar soluciones efectivas que posicionen sus negocios a la vanguardia de la industria.

Why this course?

Artificial intelligence and digital marketing are revolutionizing the restaurant sector, and knowing how to use them can make the difference for the success of your business.. This course is your opportunity to improve the profitability of your restaurant, learning to optimize operations, reduce costs and maximize your online presence. With the guide of Diego Coquillat, international benchmark in innovation and technology applied to restaurants and hospitality, you will enter the world of Restaurants 4.0, adquiriendo herramientas y estrategias prácticas para personalizar la experiencia del cliente y potenciar campañas digitales.

Who are the courses for??

  • Restaurant owners interested in using artificial intelligence and advanced marketing to optimize their business and improve profitability.
  • Hospitality employees in strategic roles who wish to master technologies 4.0 to increase efficiency and innovation in your establishments.
  • Restaurant professionals who want to understand and apply the impact of artificial intelligence and technologies 4.0.
  • Students who seek to specialize in advanced technologies applied to hospitality and the world of gastronomy.
  • Consultants and advisors in hospitality who wish to expand their knowledge in AI and technology to be able to offer modern and effective solutions to their clients.
  • Entrepreneurs in the food and beverage industry interested in taking advantage of emerging technologies for their projects or new business ideas.
  • Operations managers and innovation managers in restaurants and hospitality chains, who seek to improve processes and customer satisfaction through technology.
  • Investors and capital managers in the restaurant sector who want to understand the potential of technology 4.0 to better evaluate your investment decisions and opportunities.

Methodology 100% Online

WELCOME MEETING: Personalized online session, only for the student, with Diego Coquillat before the start of the course to address course objectives and doubts.

12h LIVE CLASSES: 8 1.5-hour private classes with Diego Coquillat live via Zoom and exclusive for students

E-LEARNING PLATFORM: Includes recording of classes, PRIVATE CLASS, practices and downloadable material

PRIVATE CLASS: PRIVATE CLASS, for support, PRIVATE CLASS

EVALUATION TESTS: Tests that measure student learning and evolution

SCHOOL TITLE DIEGO COQUILLAT: Certificate of attendance, completion and competency in course knowledge

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Online Course on Restaurants 4.0

What is the objective of the training?

We are immersed in a new industrial revolution, the 4.0, that of the connected industry, where digital transformation is especially relevant as it is changing the way businesses operate and, Thus, the environments in which they are forced to compete.

The digitization of society and industry poses challenges and creates opportunities for the hospitality sector, what should adapt your processes, products and business models, identifying the technologies that best meet your needs to invest in them. If companies do not understand the changes and opportunities that the new restaurant industry brings with it 4.0, run the risk of losing market share.

Technological trends that change the way of working, both people and companies, also producing a change in company culture. New paradigms that cause changes in business models and in the evolution of companies.

Why this course?

This course is an immersion in Restaurants 4.0, a great opportunity to be at the forefront of technological training, since the so-called “smart restaurants” have spaces shared between humans and machines, and give more responsibilities to the most qualified and well-trained people, able to efficiently manage the new productive areas.

The course, taught by Diego Coquillat, provide the keys, the knowledge and tools to understand the enormous potential of Restaurants 4.0 that guarantee to successfully face the new technological challenges faced by the restaurant industry.

Methodology 100% Online

PRIVATE CLASS: 2 PRIVATE CLASS

E-LEARNING PLATFORM: PRIVATE CLASS, PRIVATE CLASS, practices and downloadable material

PRIVATE CLASS: PRIVATE CLASS, for support, PRIVATE CLASS

EVALUATION TESTS: Tests that measure student learning and evolution

SCHOOL TITLE DIEGO COQUILLAT: Awarded by the school that certifies the attendance and completion of the course

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COURSE PROGRAM

COURSE PROGRAM

Topic 1: Introduction to Restaurants 4.0

1.1.- Model Evolution 2.0 al 4.0: Explore how restaurants have advanced since basic digitalization, such as online reservation management, up to the model 4.0, where AI and digital marketing drive operational and strategic transformation.
1.2.- Restaurant Concept 4.0: Discover what defines a restaurant 4.0, how it integrates technology into every aspect of the business and why this transformation is key to increasing profitability, improve operational efficiency and personalize the customer experience.
1.3.- Key Technologies: Explore the main technologies driving restaurant evolution, like artificial intelligence, Big Data and robotics, y cómo estas herramientas ofrecen soluciones innovadoras para un sector en constante cambio.

Topic 2: Artificial Intelligence Tools for Restaurants

2.1.- Generative AI Tools: Explore tools like ChatGPT, Perplexity, y Gemini, Its capabilities and how to apply them to optimize content creation, data analysis and personalization in restaurants.
2.2.- Prompt Engineering: Learn how to design effective prompts to maximize accuracy and relevance in AI responses, improving interaction with customers and internal processes.
2.3.- Visual AI and Information Analysis: Generation of impressive images and support in market research, aportando contenido visual y datos clave para una toma de decisiones informada.

Topic 3: Creation of Smart Gastronomic Content

3.1.- Creation of Gastronomic Contents: Using AI to generate innovative menus and recipes, as well as unique gastronomic proposals that reflect the identity of the business and respond to customer expectations..
3.2.- Generation of Images and Photographs: Application of AI tools to create high-quality images and realistic photographs of dishes and menus, optimized for catalogs, digital letters and visual campaigns.
3.3.- Creation of Gastronomic Videos: Using AI to generate engaging videos on food preparation and dining experiences, ideales para redes sociales y estrategias de marketing digital.

Topic 4: Online Reputation Management with AI

4.1.- Intelligent Analysis of Reviews and Comments: Using AI to collect and analyze customer reviews, identifying patterns and areas of improvement in real time.
4.2.- Semantic Analysis of Opinions: AI application to interpret the content of comments, gaining a deep understanding of customer satisfaction and expectations.
4.3.- Response Automation: Setting up automatic and personalized responses to comments, manteniendo la interacción con los clientes y mejorando la percepción de marca.

Topic 5: Gastronomic Marketing and SEO with AI

5.1.- Search Engine Optimization with AI: Adaptación al nuevo paradigma de búsquedas impulsadas por inteligencia artificial, improving positioning with strategic keywords and advanced analysis.
5.2.- Predictive Marketing and Trend Analysis: Application of AI algorithms to anticipate customer behavior, identify emerging trends and design strategies that enhance competitiveness.
5.3.- Geomarketing Inteligente: Implementing AI to analyze location data, identificar zonas estratégicas y diseñar campañas personalizadas que atraigan clientes locales y aumenten la afluencia al restaurante.

Topic 6: Advertising and Smart Social Networks

6.1.- Smart Social Networks: Using AI to analyze trends, manage posts and improve interaction on social networks efficiently.
6.2.- Advertising Campaign Optimization: AI tools to create segmented campaigns, adjust budgets and maximize return on advertising investment.
6.3.- Collaborations with Influencers: Aplicación de IA para identificar influencers relevantes y medir el impacto de sus colaboraciones en el negocio.

Topic 7: Intelligent Management and Analysis with AI

7.1.- Generation and Analysis of Digital Balances: Using AI to collect, interpret and present key sales data, interactions and digital performance, facilitating informed decision making.
7.2.- Dynamic Pricing and Reservations Management: Implementation of AI systems to adjust prices according to demand and optimize reservation allocation, maximizing profitability and occupancy.
7.3.- Virtual Assistants for Restaurants: Integration of AI-powered virtual assistants to automate tasks such as customer service, la gestión de reservas y la mejora de la experiencia del usuario.

Topic 8: Restaurants 4.0 and the Future of Hospitality

8.1.- Robotics and IoT: Review of tools such as kitchen robots, automated room assistants and IoT devices that transform restaurant operations.
8.2.- Big Data for Restaurants: Exploration of platforms and software specialized in data collection and analysis to optimize strategic and operational decisions.
8.3.- Digital Cybersecurity: Presentation of risks and specific solutions to protect restaurant information, clientes y sistemas conectados.

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Bonus Course through FUNDAE

Training can be subsidized, totally or partially, according to the company profile, a través de Fundae mediante la modalidad de “Formación programada por las empresas para sus trabajadores”. Companies that have contributed to vocational training during the previous year will be able to access these bonuses.. At the end of the training, las empresas podrán recuperar el importe bonificado deduciéndolo directamente de los Seguros Sociales.

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Opinions of Diego Coquillat School Students

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Carlos Miranda (Spain)
Revenue Manager

It is a great course to get you started in the world of digital marketing focused on restaurants. Diego Coquillat explains great and makes everything easy to understand. I really liked the WhatsApp Business tool. Highly recommended

Esther Franco (Spain)
CMO Hospitality Group

The course is a door to the stage and digital transformation that the sector must open to find all the answers it needs. A revolution to be more where our clients are

Leandros Lauzardo (Spain)
Restaurant Dir.

A very practical and dynamic course in which you not only learn from the teacher but also from the professional experience of your colleagues through the networking generated by the School

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Bonus course through FUNDAE (State Foundation for Employment)

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Institutions and training companies are cooperating with