Course Online Digital Marketing and Innovation for Restaurants

The only course of Spanish digital marketing exclusively for the hospitality industry. Taught by Diego Coquillat, investigator, professor at several universities and renowned digital expert in the field at national and international level

What are the objectives of the course?

The new technologies, digitization and innovation are disruptively transforming the restaurant industry and the way restaurants engage with their customers, its employees and its suppliers. The aim of the training is to know and understand the new opportunities that professionals related to the hospitality industry have thanks to this new online universe that allows them to be closer than ever to their customers. This requires mastering the techniques, the tools and identify the benefits that these new environments generate and that guarantee increased profitability in restaurant-related businesses, hospitality and gastronomy.

To whom is this course?

  • To the hospitality business owners or employees interested in evolving and taking advantage of the new opportunities that digitization is causing in the sector.
  • To the hotel or gastronomy students who want to expand their knowledge in the latest digital marketing techniques and tools.
  • To all marketing professionals or students who are committed to the hospitality sector and want to acquire specific knowledge about it.
  • To all those who need to learn one of the new professions that the hospitality industry is increasingly in demand.

Methodology 100% Online

PRIVATE CLASS: 2 PRIVATE CLASS

E-LEARNING PLATFORM: PRIVATE CLASS, PRIVATE CLASS, practices and downloadable material

PRIVATE CLASS: PRIVATE CLASS, for support, PRIVATE CLASS

EVALUATION TESTS: Tests that measure student learning and evolution

SCHOOL TITLE DIEGO COQUILLAT: Awarded by the school that certifies the attendance and completion of the course

Course Online Digital Marketing and Innovation for Restaurants

The only course of Spanish digital marketing exclusively for the hospitality industry. Taught by Diego Coquillat, investigator, professor at several universities and renowned digital expert in the field at national and international level

What are the objectives of the course?

The new technologies, digitization and innovation are disruptively transforming the restaurant industry and the way restaurants engage with their customers, its employees and its suppliers. The aim of the training is to know and understand the new opportunities that professionals related to the hospitality industry have thanks to this new online universe that allows them to be closer than ever to their customers. This requires mastering the techniques, the tools and identify the benefits that these new environments generate and that guarantee increased profitability in restaurant-related businesses, hospitality and gastronomy.

To whom is this course?

  • To the hospitality business owners or employees interested in evolving and taking advantage of the new opportunities that digitization is causing in the sector.
  • To the hotel or gastronomy students who want to expand their knowledge in the latest digital marketing techniques and tools.
  • To all marketing professionals or students who are committed to the hospitality sector and want to acquire specific knowledge about it.
  • To all those who need to learn one of the new professions that the hospitality industry is increasingly in demand.

Methodology and advantages of the course

PRIVATE CLASS: 2 PRIVATE CLASS

E-LEARNING PLATFORM: PRIVATE CLASS, PRIVATE CLASS, practices and downloadable material

PRIVATE CLASS: PRIVATE CLASS, for support, PRIVATE CLASS

EVALUATION TESTS: Tests that measure student learning and evolution

SCHOOL TITLE DIEGO COQUILLAT: Awarded by the school that certifies the attendance and completion of the course

COURSE PROGRAM

COURSE PROGRAM

Topic 1: Restaurants 2.0, a new digital era


1.1.- Disruptive new digital model in hospitality
1.2.- The theory of the 5P's created by Diego Coquillat
1.3.- Map of digital competition
1.4.- strategic analysis of websites 2.0
1.5.- Tools and Technologies

Topic 2: Google My Business, positioning web


2.1.- Administration and management of page Google
2.2.- And dynamic content generation
2.3.- Statistics and information obtained
2.4.- strategic analysis and results
2.5.- Google Ads, ads and promotions

Topic 3: Instagram, the social network of restaurants


3.1.- Evolution and Instagram keys for restaurants
3.2.- Contents and revitalization of the community
3.3.- Best Instagram tools and tricks for restaurants
3.4.- Instagram 4.0, social network business network
3.5.- strategic analysis and results

Topic 4: Advisor for restaurant management


4.1.- Administration and management of the page on TripAdvisor
4.2.- Enrichment and more dynamic profile
4.3.- Main key algorithm Tripadvisor
4.4.- strategic analysis and results
4.5.- Tripadvisor Premium y Ads, ads and promotions

Topic 5: Whatsapp professional for restaurants


5.1.- Whatsapp Business, marketing tool for companies
5.2.- Setting up an account for restaurants
5.3.- Managing messages and quick responses
5.4.- Creating catalogs of products or services
5.5.- Customer management through labels

Topic 6: Facebook Ads, ads to attract customers


6.1.- Planning a strategy in Social Ads
6.2.- Creating a campaign on Facebook Ads Manager
6.3.- Targeting in ad campaign
6.4.- Segmenting the potential customer
6.5.- Conducting high-impact ads

Topic 7: Online Reputation, Management comments


7.1.- Introduction to online reputation
7.2.- The 4 dimensional online reputation for restaurants
7.3.- Traceability of customer feedback
7.4.- Work plan and incentives in a reputation system
7.5.- Tools and applications to optimize management

Topic 8: Ecommerce, digital commerce


8.1.- Sale of digital products for restaurants
8.2.- Management of online reservations and gift cards
8.3.- Digital strategy for delivery and take away
8.4.- Digital promotion, Delivery Ads
8.5.- Smart or digital pricing

Tools you will learn in the course

Opinions of Diego Coquillat School Students

Jose Maria Caro (Mexico)
R&D Luxury Hotels

It is a very practical and intuitive course that shows you how to get the most out of social networks and digital platforms for your organization. further, are you updated, in real time, with the latest trends in the digital market, as well as allowing you to discover which are the biggest trends in your own business environment. I would also highlight the interaction with other classmates with whom a lot of relevant information is shared and that shows you different ways of thinking and business models. Definitely, the course has met my expectations and has allowed me to discover that there are countless ways to improve my organization's digital strategies.

Miguel de la Torre (USA)
Manager Restaurant

I loved the course, studying with Diego Coquillat has been quite an experience. The approach from how he teaches us the transformation of the digital world of restaurants is excellent, a very clear and objective vision of what is happening today within the food industry in the digital world. I just have to thank Diego for sharing his knowledge with us.

Mònica Sanmartí (Spain)
Responsable Ventas

This course has meant for me an affirmation of the knowledge that I already had and at the same time a deep expansion on digital marketing. Giving me access to new platforms and digital tools that I will undoubtedly be able to put into practice in my day to day.

Bonus course through FUNDAE (State Foundation for Employment)

Education Partner

Institutions and training companies are cooperating with

Tools you will learn in the course

Opinions of Diego Coquillat School Students

Jose Maria Caro (Mexico)
R&D Luxury Hotels

It is a very practical and intuitive course that shows you how to get the most out of social networks and digital platforms for your organization. further, are you updated, in real time, with the latest trends in the digital market, as well as allowing you to discover which are the biggest trends in your own business environment. I would also highlight the interaction with other classmates with whom a lot of relevant information is shared and that shows you different ways of thinking and business models. Definitely, the course has met my expectations and has allowed me to discover that there are countless ways to improve my organization's digital strategies.

Miguel de la Torre (USA)
Manager Restaurant

I loved the course, studying with Diego Coquillat has been quite an experience. The approach from how he teaches us the transformation of the digital world of restaurants is excellent, a very clear and objective vision of what is happening today within the food industry in the digital world. I just have to thank Diego for sharing his knowledge with us.

Mònica Sanmartí (Spain)
Responsable Ventas

This course has meant for me an affirmation of the knowledge that I already had and at the same time a deep expansion on digital marketing. Giving me access to new platforms and digital tools that I will undoubtedly be able to put into practice in my day to day.

Bonus course through FUNDAE (State Foundation for Employment)

Education Partner

Institutions and training companies are cooperating with