The menu or menu It is the means by which the restaurant presents its proposal to the customer, It represents an emblem for the restaurant and breaks the communication barrier between them.
Most of the elements in the restaurants revolve around the letter, the type of decoration, the presentation of the dishes, uniform employees, the restaurant name, customer type, etc. It is one of the most significant elements in the restaurant and we must give the importance.
Card designs for your restaurant
I therefore share this collection of different cards where you can appreciate the great variety there and all the connotations that flow from it. We would be able to choose the restaurant closest to our tastes and personality only see the letter.
But before entering it, I would like to show the results of a curious study which analyzes how customers read the restaurant menus, a key when making a correct content architecture and good design factor.
The result you can see in the picture below :
It seems that the conclusions are quite clear, letters read like books, that is to say, from top to bottom and from left to right.
I leave you with the collection of 40 letters, If you do click on the title or the picture you can get more information about each.
How to get the best card for our restaurant
Restaurant owners must take the utmost care to the last detail its establishment. While some hoteliers do not give it the importance, the letter of your restaurant communicates a lot about your business, and you can do both as well for worse.
The letter is one of the elements of a restaurant where more customers look, is your “presentation letter”, is the first contact they have with the site, and a powerful tool for communication and marketing for the restaurant that knows use it.
Because the cards, Restaurants reinforce their image and offer the best face of each of their dishes. The letter of a restaurant must combine perfectly with the ambience and style of the establishment.
5 Ideas for the best card in your restaurant
Since the letter functions as a presentation of our business and establishes that all-important first contact with customers sitting in our restaurant, we will share five ideas so you can provide the perfect letter:
1. Do not fall into the endless list of dishes
It's advice at a strategic level, but it serves one of the main rules on restaurant menus. A letter with many dishes denotes that the food you serve is not fresh, no establishment can buy everyday food kitchen 100 various dishes.
2. The letter is usually recited like
Certainly there are restaurants or bars where the waiter recites the letter. Like a crier in small committee they were, you loose all the dishes that have cataract. This also outdated, It causes in the diner a sense of being overwhelmed by the decision and generally, for this reason usually given two outputs: or ask anything, without having decided or thought as it should, or convictions the waiter to repeat again and again the list, until you make a decision.
3. Doctors presentation of the letter
Believe, all the love that you put in drafting the letter, you're going to move into positive feelings to your customer. The letter should be our best presentation. well structured and pretty a letter, with information on the dishes or clear and detailed products will cause a good impression on your client.
4. Avoid including too many suggestions in the letter
The suggestions are often dishes out of letter responding to seasonality or market fluctuations foodstuffs. It should not have many because shows a lack of quality and attention to the main menu. As well as in the first Ideas, If you have suggestions excessive sure not responding to any seasonal or reasonable criterion.
Instead place the tips in an annex support, handwritten and can make a good impression, It gives the feeling of being fleeting specialties, and it is due to market or seasonal products.
5. Take advantage of your restaurant possibilities letter
The menu of our restaurant can also serve to instruct the client forms of participation in social networks. Printing a message on the back, for example, which incites to photograph your favorite dish and share it on networks to get a discount on the next lunch or dinner.
The possibilities of a restaurant menu are endless, if you know how to make good use. Remember that as Oscar Wilde he said, “there is no second chance to cause a good first impression”.