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10 simple and effective ideas in social networks for restaurants

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Some years ago, the social networks they were used to connect with friends, are currently used by companies as tools for marketing, we are in a transformation process that will lead social networks to become large social businesses. A study by the cornell hospitality school reveals that three out of four restaurants are active on these digital channels.

Social networks promote customer participation in order to build digital communities. It is very important that the client participates through dynamization of the digital relationship, In the era in which we live, having a community is a challenge for restaurants.

Therefore we want to share with our readers and followers, 10 creative and simple ideas to use in communication through the social networks of a restaurant:

1. Share recipes and tips with your community

One way to generate interaction with users on social networks is the publication of gastronomic recipes; is becoming very fashionable in the wake of the pandemic. Is a way to get closer to the community and digitally transmit a small dose of the restaurant experience. If you already have a recipe book, it is without a doubt, a good way to promote it to your customers and followers.

Many of the most relevant chefs in Spain have joined the fever to publish recipes, in the example you can see the chef Dani García teaching his followers to cook a dish called “Lobster of the Señorito”.


2. Repost and interact with customers who mention the restaurant and share their posts

It is important to interact with users who go to the restaurant and create posts mentioning it, are the famous "repost". For this, it is advisable to share your publications; for example, a very common form is that of re-upload photos as stories, mentioning the users who generated the creatives.

A lot of the most important food franchises are already using this method, in the following example it is shown as Burger King share and mention a client's publication in your stories.

3. Post photos of the food, do you appear #Foodporn

Creating photos of delicious dishes is the most attractive way to generate interaction and increase the number of customers and followers. A widely used resource in social networks is lto publication of photos of high quality food, where you can see in the foreground a delicious dish of the establishment, this is called #FoodPorn, a term that is gaining more and more force in the networks.

Many restaurant chains use this type of resource to create publications, one of them is the one shown in the following example, top Grill, where it shows a succulent photo of a hamburger in the foreground. Who can resist this temptation?


4. Involve your staff and share it through stories

Showing restaurant staff in posts can be a way to create a good work environment. Workers can feel appreciated and valued, being able to influence a lower staff turnover in a sector that is notorious for it.

This can create great interaction from employees' family and friends., Y for the algorithm of social networks it can be quite attractive as it is synonymous with quality, so they could position the publications and generate a greater number of impressions and interactions.


5. Encourage customers to share photos of the restaurant, ask them for the “digital bribe”

For customers to share restaurant posts is the best way to generate interaction and a good bond with the community. Apart from uploading succulent food photos, it is important to publish photos of customers enjoying the food in the restaurant, this will make potential customers imagine the restaurant experience.

It is important to ask clients for permission to use photographic resources, as there are always exceptions and you may not like them being used.


6. Communicate to your customers all the measures adopted against COVID-19

Inform your customers of all the measures that your restaurant takes against the COVID-19. Show all the daily effort that your team makes to maintain that space of trust and security facing the difficult situation we are going through.

Show them too the new ways of consuming your products, through take away, O delivery, inform them of all the news and the different options they have to continue enjoying their favorite dishes in the place they choose.

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A post shared by Grupo Vaquer Restaurantes (@grupovaquer)


7. Enseña los valores de tu restaurante y la ayuda que aportas a la comunidad

Poner de relieve el lado humano de tu restaurante es sin duda el mejor modo de conectar con tus clientes. Tu restaurante se transformará en algo más que en un negocio, a la vista de tus clientes, marcando la diferencia en el sector, no hay que temer mostrar ese lado más humano y esas causas en las que ayuda tu negocio.

El Chef José Andrés ha venido realizando desde el comienzo de la pandemia muchas acciones de ayuda, repartiendo alimentos o proporcionando comidas a los más desfavorecidos.


8. Exprime al máximo tu creatividad

El Marketing Online muchas veces se alimenta de las tendencias más populares que circulan por la redes sociales. Una de las claves para alcanzar esa viralidad es intentar generar contenidos y acciones diferentes y que sorprendan.


9. Ser activo contestando a tu comunidad

Responde a los comentarios e interactúa con tus seguidores, hazlo de forma habitual y convierte tus redes sociales en un foro donde tus clientes acudan a consultar y obtener la información que buscan.

Analiza esa información para encontrar fortalezas y debilidades de tu restaurante, seguro que ayuda a marcar caminos muy positivos en el marketing de tu restaurante. Esa inversión de tiempo en contestar a tus clientes puede hacerte destacar frente a tu competencia y por supuesto aumentar la lealtad y fidelidad de tus clientes.

Haz visible, con llamadas a la acción, los espacios donde tus clientes pueden dejar sus comentarios y opiniones, y el valor que tu negocio le da a los mismos.

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Mis planes este finde // Mi finde

A post shared by Telepizza España (@telepizza_es) on


10. Dinamiza la comunidad con sorteos o concursos entre tus seguidores

Haz regalos a tus seguidores en las redes sociales a través de concursos. Inicia colaboraciones con otras empresas para realizar sorteos. Hay muchas ideas que pueden ser unas herramientas muy valiosas de marketing.

  • Tarjetas regalo
  • Tarjetas experiencia
  • Cena Romántica en San Valentín (regalo de flores)
  • Menú especial
  • Regalos al hacer take away

Es importante cuidar mucho la imagen de marca y que todo esté en armonía con tus otras publicaciones. Muestra un título claro de la campaña con un hashtag divertido, además de otro hashtag de regalo. Invita a que etiqueten y compartan tu publicación como parte del concurso. Involucra a los clientes pidiendo fotografías sobre eventos o fiestas concretas como Halloween, Carnaval, Navidades.


Siguiendo estos sencillos pasos puedes mejorar la presencia en redes sociales de tu restaurante. Todos los restaurantes están ya en las redes por eso es necesario poner atención a esta nueva forma de usar la comunicación y el marketing en tu negocio.

Intenta que tu contenido esté lleno de creatividad y brille dando la posibilidad de dar visibilidad a tus clientes, muestra el lado humano de tu equipo, contesta a todas las opiniones e interactúa con tus clientes y estate al tanto de como va cambiando el rumbo de esta digitalización del sector para no quedarte atrás y mejorar tu negocio.

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Sobre el autor

Artículo realizado por el equipo de redacción de DiegoCoquillat.com. Cuenta con profesionales tanto en el terreno de la hostelería, gastronomía y turismo, como en de las nuevas tecnologías e innovación.

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