Hace bastante tiempo que utilizo Facebook en estrategias para empresas, mainly in restaurants, I use it almost daily and I must admit it is an ideal social network for positive results in SMR (Social Media Restauranting).
In this post I wanted to reflect my study and my professional experience in this social network, and I share it with you.
Restaurants and Facebook
Thus, I leave what in my opinion would be the 50 keys all restaurant should be used in Facebook to achieve their goals:
1.- Create a business page for your restaurant, not a profile.
2.- Haz involved and who fall in love, You get much more than sell.
3.- Your new customers are called friends and you will surprise.
4.- Use the 2.0 for friends in the 1.0.
5.- Set a clear goal of what your restaurant pursues on Facebook.
6.- Humanizes your restaurant and express yourself as a person.
7.- Promotes participation, Make contests, raffles, events…
8.- Multiply the interaction of your fans with good photos of your products.
9.- get a lot “I like it” and you have relevant content for your restaurant.
10.- Pregunta y sabrás cosas que no te imaginas de tu restaurante.
11.- I was close, Ask her opinion and advice to your fans.
12.- Remember that many gawkers on Facebook, movilízalos.
13.- Take time with your fans, you get much more than customers.
14.- Promote your Facebook page on your restaurant, It is part of it.
15.- Facebook no es twitter.
16.- Use other social media to drive traffic to your Facebook page.
17.- Take time to flange “information” and you will find seekers.
18.- See brief, People in a hurry and are lazy.
19.- Facebook is public, anyone can enter your restaurant.
20.- If you have many negative comments, You think you have to change things in your restaurant, not on Facebook.
21.- uses Facebook Ads for fans of quality.
22.- Be transparent, shows your product, your restaurant, your employees… your secrets.
23.- Involve your Facebook to other restaurants, organizations, providers…
24.- Be honest, no one thinks your perfect restaurant…Neither you!
25.- Your fans excited and get incredible things.
26.- Be sure to say hello, respond and thank all and everyone s.
27.- Educate your fans, show them the benefits of your products.
28.- Get your fans to be those who sell your product and restaurant.
29.- Do not forget that Facebook is also movable, even allows geolocation.
30.- Be consistent, each day begins and ends a story to tell in your restaurant.
31.- experience, is the best way to know what works best for you.
32.- Not just talk about your restaurant, He talks about everything you are passionate about.
33.- Ensures the best experience of your fans…always!
34.- Segmentation is one of the great values Facebook.
35.- You'll get more answers to your fans before and after their workday.
36.- Involve your employees and encourages their participation.
37.- Talk to your customers in the restaurant, then talk to your fans on Facebook.
38.- If you say you are advertising, if you tell your fans is relevant content able to influence others.
39.- If you want to differentiate yourself from your competition, Be creative and… Uses Facebook!
40.- Put your strategy value Facebook getting online reputation and reservations.
41.- Utliliza words that promote action, “hazte of”, “Tell us”, “send”…
42.- New customers do not decide for themselves, they help their friends Facebook.
43.- Use Facebook to diversify your product and attract different friends.
44.- Do not rush, They are not good for anything, nor to Facebook.
45.- Facebook is the perfect complement to your strategy SMR (Social Media Restauranting).
46.- It includes questions on your updates on Facebook and get more interactions.
47.- Do not be scared if one day enter and Facebook has changed, It is normal 🙂
48.- Many fans begin a contest and one day you see them sitting in your restaurant…That's the magic.
49.- Never stop listening and learning.
50.- Enjoys and get ready because you're going to thrill.