Growth in the use of smart phones or smartphone is an indisputable fact, we are becoming more we use these devices on a frequent basis, an increase in sales for this year is expected 2013 a 30% compared to the previous year.
The restaurant industry can not be outside of this mobile revolution and every day new applications that facilitate or near users appear to restaurants.
Several articles I have written in this blog about this topic, but today I would like to share with you an interesting infographic published recently in the American Portal FastCasual.com. It is a ranking, differentiated by category, of the App's restaurants on utilities Most Popular in United States, many of them are not born as a mobile application, but it is the PDA version of the web to the mobile version.
It is certainly a very interesting opportunity to see where are the new trends in the use of the App's in the restaurant industry and to adapt our business to these potential customers.
Below each image you have links to each application.
1.- App's to locate a restaurant
Are mainly large well-known portals in the US and also internationally where you can find thousands of restaurants and booking available.
2.- App's for opinions and experiences of other users
Utility based on the concept of online reputation transferred through hundreds of thousands of customer comments and photographs restaurants.
3.- App's on nutritional characteristics in restaurants
Knowing the nutritional components of different foods is an upward trend in the US and gradually also is finding its audience in the rest of the world.
4.- App's about special offers and promotions at restaurants
Market promotions in restaurants, perhaps within the sector, It is the fastest growing in the last five years.
5.- App's for takeout restaurants
A new market niche that many restaurants are finding to diversify its offerings and reach more customers.
6.- App's to pay the bill in restaurants
It is one of the great challenges of technology for the short term that undoubtedly will change the habits in the payment of restaurant patrons.
7.- App's that reward customer loyalty
Promote a new concept of loyalty and gamification based on membership of the place.